How to: Use the mobile web - There's a Bookmark for that!

Published by Steve Litchfield at 9:41 UTC, June 22nd 2010

Summary:

Over the last few years, I've had a burning conviction that's been growing and growing as I watch the current craze for 'Apps' blossom. Now, I've nothing against genuine applications or games, but it has to be said that a large number of so-called 'Apps' are simply scraping or managing exactly the same data as you get right now, on any phone, for free. And my way there are no installations, no complications and no hassle. Apps? Pah - I've a new slogan to rival Apple's. "There's a Bookmark for that!"

Seen in an uninformedly dismissive review of a Symbian-powered smartphone and of its related app store a couple of months ago:

"... and I couldn't even find an eBay app!"

The mobile web and the story so far

Let's recap, as at 2010:

  1. Almost every major web service or site now has an official 'mobile' web site, together with a 'mobile' URL
      
  2. Web, built into every Nokia smartphone, is a very rich browser and more than up to the task of downloading and rendering everything the mobile web cares to throw at it
      
  3. The Bookmarks system built into Web is super for getting to a particular site or service very quickly. One line, one site, it's very intuitive. You can also add book marks to the homescreen easily.

Now, don't switch off because I referred to a 'mobile' web site. In the old days (2004!), a mobile web site was usually a very poor relation to the full web site, was often little more than a placeholder and, in extreme cases, was actually WAP-based rather than using standard HTML. In 2010, most mobile web sites mentioned on these pages have a very healthy fraction of the functionality of their more bloated desktop equivalent. Which means far less crud and a far higher proportion of real content.

Say 'no' to Apps? 8-)Given that a 'desktop' web site (apparently the marketeers and bloggers expect us to browse these, on our large touch-screened devices, though I have to confess it's something I only do as a last resort!) can often be several Megabytes of code and images, using the 'mobile' version instead can save huge amounts of bandwidth. A 2MB desktop page will often only be 20Kb as a mobile page, a saving of over 100 times.

Of course, bandwidth is more plentiful in 2010 than in 2004, but not unlimited (as many people are finding out). Saving bytes isn't necessarily about keeping bandwidth down (though it will help a lot here too), it's also about drastically reducing downloading and rendering times. A mobile web page will usually load in a couple of seconds, where the equivalent desktop page would take the best part of a minute to do much the same thing.

So, we have an Internet that's more mobile-aware than ever, with servers auto-detecting a mobile phone OS and adapting their content automatically, so why not use this in Web on your smartphone to bypass a lot of typical high profile 'apps' entirely? Set a bookmark to each and you're done. And all with only one icon slot used on your S60 menu!

The downsides of going down this route (rather than trying to find an 'app' that manages the site or service for you) are threefold: firstly, you'll rarely get the full functionality of the site or service - there will undoubtedly be some compromise needed. Secondly, what you see will look more rarified, in terms of graphics and interface - usually. And thirdly, not all mobile sites are adept at managing cookies, resulting in you sometimes having to login each time you visit - a possible dealbreaker, though this is quite rare.

With all the above in mind, I started at the top of the 'apps' tree - the Apple iPhone App Store. Looking at the top 200 paid and free applications, I tried to identify the most popular 'online' applications, created here for the iPhone but also, in some cases recreated for other platforms, including Symbian, as apps that can be downloaded and automatically installed. How many of these top apps could be replaced by a simple one-line bookmark in Web? And how practical is this approach in real life? I went a-testing. My aim was no apps, no expense, no touch needed, no app store needed....

There's a Bookmark for that!

Note: We've used a QVGA-screened S60 3rd Edition device for the screenshots, but this applies just as much to other Nokia phones and mobile devices in general. We've also used the default browser, but any other browser will work too.

In no particular order:

eBay

One of the most impressive mobile sites to bookmark, eBay Mobile makes a dedicated application completely redundant. In fact, it's so good that it's arguably better than the full desktop eBay experience, in terms of speed and rendering. Every common buying and selling activity is supported, it remembers your login details and I can't recommend bookmarking this site highly enough.

Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks  Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks

Address to type in on your phone and bookmark:  ebay.co.uk


News and Weather

I guess it'll depend on what sort of news you're after and what geographical slant you need, but there's absolutely no need to go hunting down a news app or news widget when any of these bookmarks will be faster and do just as well: BBC News is superlative, with categories of news, just the right level of graphical embellishment, shortcuts for sports and weather forecasts and even a video summary if you do want to throw bandwidth caution to the wind. CNN is great as well, though without so many extras. You do get a weather widget at the top of the homescreen though, and it's easy to change your home city - click on this to see a full five day forecast.

Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks Screenshot - mobile web bookmarksScreenshot - mobile web bookmarks

Addresses to type in on your phone and bookmark: news.bbc.co.uk - m.cnn.com


Amazon

The all purpose hyper-mall that's online and for which you don't need to actually leave your home - but if you do, you can still shop happily, thanks to the mobile version of the Amazon shopping experience. Items can be searched for, filtered by category and type, added to your Amazon wishlist and - of course - bought. I was at the beach with my family last month and we were discussing a present for my sister. My wife suggested a particular title but couldn't remember the author. Whipping out my Nokia N82, I was able to find the book, let me wife know the author's name and buy it - in less than 60 seconds. "Why don't we get it, then?" she said. "I just did", I said. "It's on its way to my sister's house right now". The power of mobile - and all without an 'app'.

 Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks >

Address to type in on your phone and bookmark: amazon.co.uk


Facebook

The ubiquitous, biggest social network in the world, and it also comes with a number of clients and widgets on most platforms. S60/Symbian isn't that well served though, with just the Web runtime-based widget for touchscreen phones. Luckily, the mobile site, like eBay's, is superb. Almost everything you can do, in terms of basic updates, friends and messaging, is supported, and it's all very fast to load. Even external links are unlikely to be a problem, since you're in the web browser already 8-)

Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks    

Address to type in on your phone and bookmark: facebook.com


Twitter

Ah yes, the micro-blogging service that has gone uber-social and which has spawned a thousand clients. I guess that with so many apps on so many platforms, a mobile web site/bookmark is somewhat redundant, but there are two options here as well - talk about choice! Twitter's own mobile site is a good backup bookmark, but it's a little cumbersome to move around if you're a heavy tweeter (the reply icons are 'off the screen' for QVGA displays, for example). Better is Dabr, which acts as a mobile web interface into Twitter's data (APIs). Reply and retweet shortcuts are far more handy here, though note that for both of these, at least as at June 2010, Twitter's overall speed was proving crippling at some points in the day. When Twitter raids its piggy bank for new servers all should be well though.

Screenshot - mobile web bookmarks  Screenshot - mobile web bookmarks Dabr

Address to type in on your phone and bookmark: mobile.twitter.com - dabr.co.uk OR airlineindustryreview.com/dabr/


Flickr

Uploading to Flickr is, of course, built-in to every Nokia S60 phone, but you'll also be wanting to do some browsing of this, still one of the world's premier photo-sharing sites. The mobile site is more spartan than some of those above, but it's still quick and easy to browse recent uploads and comments on your own photos and videos. The main limitation is not being able to download images from their original size. As usual with Web, you can save the images that you see, but only going through the slightly cumbersome 'Display options>View images' menu.

Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks  Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks

Address to type in on your phone and bookmark: m.flickr.com


Gmail

There's the infamous Java-based client, but don't forget that you can do just as much, without messing around with an extra app, by using the mobile webmail version of Gmail, shown here. The full range of Gmail functions are here, including rudimentary document viewing and attachment downloading [something you can't do with the Java client] with the only slight annoyances being that the 'Reply' links usually need quite a bit of down-scrolling in order to get to - and you don't get to see any inline images, though this might be a blessing on a mobile connection anyway and certainly keeps things speedy.

 Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks 

Address to type in on your phone and bookmark: gmail.com

Also of note are the various other Google Mobile sites, for Reader, Documents, Calendar, Tasks, and so on. Again, access to all of this Google data may just mean that you don't need an actual 'app' for each. Experiment by going to m.google.com


Autotrader

One of the most popular third party apps on the iPhone, this is just as quick to nip to courtesy of a bookmark in Web. Autotrader's mobile site is superb - again - with full searching ability and filtering, full vehicle details, photos and contact information. You can even save favourite searches and get notified by SMS when a match turns up. Top notch.

Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks 

Address to type in on your phone and bookmark: m.autotrader.co.uk


Dopplr

This popular travel network lets you see where others are in the world on their business travels - and let them see where you are - or at least where you plan to be. That way, wherever you are, you can see which of your contacts is going to be nearby and can arrange to meet up. The mobile site is fully functional, right down to adding details of a new trip.

Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks

Address to type in on your phone and bookmark: m.dopplr.com


Flights Status

An amazing mobile web site, this will give you answers faster than the desktop version, I suspect. One bookmark and you're in. You can query every flight from every airport, checking exactly when it's going to take off or land, right down to touchdown and arrival at the gate. The perfect accompaniment to meeting someone from a flight.... or perhaps checking all is OK with your own.

Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks

Address to type in on your phone and bookmark: m.flightstats.com


Rail enquiries

One of the most popular iPhone app categories bar none is train enquiries - but it's also pretty easy (for some countries at least) using a mobile web bookmark. In the UK, where we're based, there's a good mobile site, just plug in the start and destination stations and you're shown journey timings and details. There are lots of extras, including 'live' station-centric arrivals and departures, plus pricing is available, though the system does stop short of letting you buy tickets online, sadly.

Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks

Address to type in on your phone and bookmark: nationalrail.co.uk

Four Square

One last social network - Four Square is the location-based system when you check in as you go to various public places and can then interact with others in person by spotting who's also there, plus you can read and write reviews of the place and, if you go there enough, become 'mayor' of that location. The mobile site is bare-bones, but pretty functional, largely obviating the need for an application provided you don't need a degree of GPS automation.

Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks 

Address to type in on your phone and bookmark: foursquare.com


Finally, how could I miss out a mention of All About Symbian's own mobile site - make sure you bookmark it at mobile.allaboutsymbian.com !

_________

Screenshot - mobile web bookmarks Screenshot - mobile web bookmarks

My list of Web bookmarks may look a lot duller than a few screens of brightly coloured app icons - but I reckon I get much the same functionality while keeping my smartphone installation as simple and trouble-free as possible.

eBay? Autotrader? Weather? Amazon? There's a Bookmark for that!

Steve Litchfield, 23 June 2010


 

Filed: Home > Features > How to: Use the mobile web - There's a Bookmark for that!

Platforms: Series 60, Series 80, General, S60 3rd Edition, UIQ 3, S60 5th Edition, General, Symbian^3

Categories: How To, Comment, Software

Discussion

CanadianEh
I'm still laughing - "There's a Bookmark for that!"
Great article.
joeyfallon
Best .. AAS ... article ... title ... ever. LOL.
Charleso
Very much agree with you Steve, a lot of the apps friends use already have decent websites and mobile versions. I don't think long term a future where the web is only available on mobile devices that the company writes an 'app' for is a good thing (regardless of if it is an iPhone/Symbian/Android app) and it rather goes against the principle of the web to have to have custom clients rather than a generic browser.

However I do disagree with you on using mobile optimised websites for speed and data compactness; it's far better to use Opera Mini to use the full size sites quickly and compactly. I have all my speed dials, bookmarks and RSS feeds synced across all 3 of my devices. I'd say ~70% of my use of my N82/Blackberry is in Opera Mini.
j d
i get very annoyed at websites that have a specialy formated touch screen version for iphone and andriod, but they dish out the crappy mobile site to s60 5th edition.

Sometimes if you have the direct url, you can get around this. Here are some good bookmarks:

Gmail - http://mail.google.com/mail/x/gdlakb-/gp/
Facebook - touch.facebook.com
Google Buzz - https://m.google.com/app/buzz
Wikipedia - http://en.m.wikipedia.org/

Anybody got any more?
stirly
Excellent article as ever Steve. Also worth mentioning that if you use Opera Mini, then there are 9 dedicated 'shortcuts' to website on the homepage, which should be enough for anyone!! Only app I really use is Gmail, and purely because I prefer to look of the set-up via the java app.
BOC
You're absolutely right on the big point, Steve - but I must admit I find Web really cumbersome in handling bookmarks. Moving them around is awkward, as is using folders. Drag and drop would really help the experience - even replicating the "organise" function that you can do on normal menus would help. And please, can someone rid me of those useless "Download [x]" fixed bookmarks that clog up my 5800?
TheresWRT4That
You can do better than this even with a little html knowledge - the s60 browser can load stored pages eg. /E:/Launcher.html which you can set as the homepage.

Launcher can contain not just links as per the bookmarks list, but also entry boxes for forms eg. for BBC weather:

<form action="http://news.bbc.co.uk/weather/mobile/forecast/4296" name="weatherForm" method="get" target="_blank">
<a href="http://mobile.wunderground.com" target="_blank">More</a>
<input id="area" maxLength="25" name="area" value="SW15" size="12" />
<input type="submit" value="BBC Weather" name="go" />
</form>

This trick works on pretty much any symbian phone, from a1000 (opera) to the latest s60v5 phones. You can think of it as a web runtime hack for non-s60v5 phones as javascript should work as well.
germcevoy
Fair article. I'll use it to publish my thanks and compliments for the wonderful AAS mobile site. It really is fantastic. The Guardian site isn't bad either.
Furie
I've been saying for a while now that bookmarks could do with a little bit of modernising to take advantage of the different technologies available on modern smartphones. The browser is the heart of the smartphone after all, and enhancing the bookmarks would perform such much needed surgery on it. My idea is to introduce Enhanced Bookmarks which would contain the same sort of coding as a widget, shaping the browser window in new ways depending on which site you're using (an enhanced Twitter bookmark may allow you to update your status without visiting the site for example), and the bookmarks would auto-update their code each time you visited and a new version was available. Adding a minor cache/saved pages feature to each bookmark would also allow some offline functionality for the right sort of sites.
traecer
Flickr's mobile site appears to have 2 modes: the very limited site shown in the article, and a more graphical, JavaScript-enabled, touchscreen-friendly one. To get to the 2nd site, you go to http://m.flickr.com and there will be an option to use the new site below the main menu. I forget the exact wording, because the option does not appear every time (perhaps only on browsers Flickr knows it will work on?), and once you've chosen to use the new site, it's hard to switch back to the "old" one. The "new" site has colorful, more finger-friendly links, and at least a 320px-wide screen. But it looks and works great on non-touchscreen phones, especially in landscape mode so you can see the whole interface onscreen. The new mobile site looks and feels more like a cut down version of the full Flickr site than the "old" one.
James Pearce
...for my current experiment to rewrite famous iPad apps in HTML5: http://whitherapps.com/
Dr Tran
Symbian really needs to get in gear with an html5 browser.

There's a world of better web apps we're missing out on.
Unregistered
... on Opera Mobile running on a S60v3. "amazon.co.uk" just takes me to their full site. And if I set the "mobile view" in the preferences, it just shows a badly fragmented view of the main site. Perhaps they have some fancy heuristics if you call the regular URL in a Symbian browser. But if Opera, add the /gp/aw to the address.
Unregistered
I had posted this very argument in response to an article by Rafe on how to create apps for websites using Nokia's new thingy. I don't see the point of apps for websites. An app for me is only for something that adds functionality, like a task manager, or sportstracker. I don't see the point taking up space by having apps when a website already exists.
Jimmy1
Oh, sure, you CAN use bookmarks in the S60 mobile browser to substitute for web based applications on the iPhone, but the result isn't the same.

Most mobile sites simply suck. An iPhone/iPod Touch optimized site does not.

Besides there are thousands more applications in the App Store, one of which is the Kindle app that makes the latest best sellers available, which the Symbian platform doesn't offer.
manual_
Using some websites instead of some apps is doable.
But it's a painfull thing considering Web experience on S60v5 browser. It's slow, it freezes/crashes/exits a lot. A lot of patience is required to use Web at all.
"There's a bookmark for that" would be a viable alternative to apps if Symbian offered flawless web browsing experience. And in my opinion at the current state of Symbian it is a far cry from flawless.
Unregistered
I like m.facebook.com better than the app. My buddy who has an iPhone thinks the same thing. The app will usually not display the most recent news posts, and instead shows Top News which usually ends up missing a lot of posts I we would want to see.
tkao2025
My experience is that using web bookmarks is just not as friendly as using an application that is written for a specific platform. When I was using the N97, my pet peeve was that a lot of the applications in ovi stores were simply bookmarks and not Apps at all.

Either way, I think this is based on user preference whether one likes to use Apps or Bookmarks to get web content info.
fbloise
Thanks a lot for your bookmarks...

I use the Google Reader optimized for iPhone/Touch devices:
http://www.google.com/reader/i/
Tenkom
You have not used the facebook app on the iphone then? Because it is much better than any mobile website. And you also get notifications when something happens. And you have been raving about gravity for ages now. If there is a good symbian app for it then it is cool. But if it is not on symbian but some other platform has it then it is unnecessary?

A website will never beat a GOOD app.
Fuzz_
Good article, I wonder why I didn't read it when it was published. Even though I read AAS I ended up finding this through Carnival on Mobilists months after it came out. Anyhow...

In most cases bookmarks do work as well as apps. One problem, probably the biggest, is that most don't know that they exist. What would be needed is an easy way to find them, the way apps are found. There should be bookmars in appstores. Shouldn't be too hard for the stores to make an Ovi or iTunes branded mobile app directory. If there isn't an eBay app in the store just show the bookmark!!!

The only one I have found is
http://www.webapplist.com/category.php?id=10
and it's just a mobile part of webapp directory.

If anyone reads these comments anymore, please tell if you have found any better lists or directories.
highmigh
I am new here and read this article and agree with this article.......

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