Nokia N79 Eco - buy a phone without a charger
Published by Rafe Blandford at 19:54 UTC, January 15th 2009
Following in the footsteps of the N79 Active comes another N79 variant, the N79 Eco, which is available for pre-order through Nokia's UK online shop and ships without a charger. Customers are expected to retain the charger from their previous Nokia device. The concept is part of a trial to save energy and reduce waste and is part of Nokia's power of we: strategy. Read on for stats and the full scoop.

In addition to shipping without a charger, the Nokia N79 will come in a smaller box, which allows for further energy and waste savings. To round things off Nokia will, for each N79 Eco sold, donate £4 to the WWF (a global conservation organisation). It is likely the phone will be pre-loaded with 'power of we:' content - already available to existing users through Download!
The Nokia N79 Eco costs the same as the regular N79 in the online shop - £319. However, aside from the obvious eco-benefits, it does come in the Petrol Black colour (compared to Canvas White/Seal Gray), which should make your N79 stand out from the crowd.
The smaller box may not sound terribly significant, but when you operate on the scale of Nokia the little things really do add up. For example between February 2006 and the end of 2007, Nokia shipped 250 million phones in smaller packages resulting in 5,000 fewer truck journeys and saved 100 million Euros. In 2007, Nokia saved 15,000 tonnes of material (that's about 55,000 trees) and 100,000 m3 of water (that's around 18,000,000 toilets flushes).
Currently you can only pre-order the Nokia N79 Eco from the Nokia UK Shop, there is no indication of when it will start shipping. It is likely to be made available in other regions, perhaps through the various Nokia flagship stores.
On the pre-order page, there's also a link to a survey to gather consumer opinion about the idea of selling phones without chargers and other accessories, but we would also be interested in hearing your opinion in the comments thread.
Clearly there's scope for leaving out other accessories too. How many people really need a paper manual? Would downloading connectivity software from the Internet be a serious hurdle? How about the PC connectivity cable or headset? Personally I like the idea of the N79 Eco, but I imagine it will require a real cost saving to push most consumers into buying a 'reduced accessories' version of any phone. Reasonable prices (i.e. lower profit margins) on standalone accessories would also help - it's not as if the charger really costs £15 after all.
Of course, if you subsequently decide you do need an extra charger after all, you can further burnish your green credentials by buying Nokia's energy saving charger.
Rafe Blandford, All About Symbian, 15 Jan 2009
Categories: Hardware
Platforms: S60 3rd Edition
News Discussion
Tzer2
For people who are upgrading to another Nokia, they really could go the whole hog and ditch everything except the phone and its battery.
No one reads the manual (they can look it up online), no one needs the CD (they can download its contents online), chargers, memory cards and USB cables can come from the old phone, people probably have headphones anyway etc.
slitchfield
I'd have thought that a more drastic 'Nxx Eco Upgrade' system would work to a degree, with just phone and battery, minimally packaged, at a £25 (say) discount plus an extra £5 going to WWF or similar.
The only trouble is that an awful lot of top end smartphones are recycled to other family members or sold - in either case, they need their accessories to go with them..... This is the biggest gotcha in the scheme.
Unregistered
Agreed with Tzer2. I'm all for this. We have to start somewhere. Probably without all those extras, the price could come down a bit;)?Maybe those chargers could come as an optional at extra price.
Unregistered
Not to be negative, but...
This is utterly retarded. I checked the address of the site twice, to make sure it was AAS and not the Onion. I also checked the date, and April 1st is months away.
Instead of bundling new, more energy-efficient chargers with each new phone, they ask you to use the old, energy-inefficient one that came with your previous one. Kudos. Nokia, I totally believe that you're all about saving the environment. Right. Not at all a scam, where you save 3% in materials, and donate only 1% to the WWF, cashing the remaining 2%.
Unregistered
Given the cost of producing a new charger, it is actually more efficient to let people continue to use their old chargers (ideally providing them adapters for all the past plug changes, and not changing the plug anymore) until they no longer work, at which time consumers would buy the energy-efficient model. Like buying a hybrid to replace a perfectly-good 2-year old standard car, it just isn't efficient to have people buy new chargers now.
Tzer2
Quote:
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Not to be negative, but... This is utterly retarded. I checked the address of the site twice, to make sure it was AAS and not the Onion. I also checked the date, and April 1st is months away.
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Erm, you are being negative. :-)
I know what you mean about some schemes just making things worse, but it's always a balance between saving energy in consumption and saving it in production. I don't know what the balance is here though.
Apparently that's one of the problems with solar panels, they take a lot of energy to make and would have to earn all that back before they actually start saving energy. And then it has to be disposed of when it dies...
Quote:
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Not at all a scam, where you save 3% in materials, and donate only 1% to the WWF, cashing the remaining 2%.
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Scam? The point is to conserve resources, and presumably a charger-less does consume less resources.
And if manufacturers make a profit from conserving natural resources, that's a good thing isn't it? It would encourage them to do it more.
Unregistered
It's a great idea. It could accelerate the padronized-port trend. Imagine a world where all brands use the same port for charging/data transfer.
Tzer2
Quote:
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Imagine a world where all brands use the same port for charging/data transfer.
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I think that's the idea of USB charging really, but for some reason Nokia doesn't make many phones with USB charging ability.
Kazutoyo
I think this is a great idea :)
Quote:
Originally Posted by Tzer2
I think that's the idea of USB charging really, but for some reason Nokia doesn't make many phones with USB charging ability.
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Yeah,
OMTP (in which Nokia is a member)
decided back in september 2007 that micro USB should be an universial charger.
Also read in an Nokia interview that their phones have a development cycle of ~18 months, so I guess we will soon see a lot of phones that use it later this year. That is, if Nokia decided to follow OMTP back then :tongue:
malerocks
Quote:
Originally Posted by Tzer2
I think that's the idea of USB charging really, but for some reason Nokia doesn't make many phones with USB charging ability.
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When Nokia introduced USB charging on N85, I thought that is the way Nokia is going, but then phones were announced after that which did not have USB port on the phone as the charging point. That means that if you use a N85, you need a separate charger, but for all other phones you need the 2mm charger.
Plus I read on another forum that the n85 charges only if you use the USB charger / cord provided by Nokia. Silly in my opinion. Whats the point of having a universal port if you cant use it with other chargers?
Nokia makes great products, but some things are plain silly. Thats balance I guess ;)
jaclu
Plus I read on another forum that the n85 charges only if you use the USB charger / cord provided by Nokia. Silly in my opinion. Whats the point of having a universal port if you cant use it with other chargers?
Nope that is wrong, I can use any micro-usb cable for charging/data connection.
Unregistered
hope to see universal charger or wireless charger ;)
I would definately invest in a solar panel based chargers, which definately needs an universal effort for most of my rechargeable batteries and other devices can be worth.
Packaging i only need to see that the mobile phone was not tampered while transportation....hence new packaging should ensure that it is only tamper proof with a mobile phone inside :D
Rafe
There's an adapter for 2mm to microUSB charger coming soon. See
http://www.nokia.co.uk/ca-146c
But I think being fair to Nokia 3 different types of charger across all their phones (over 5+ years) is impressive. Especially when you have 35-40% market share...
Unregistered
i'm all for the concept, but doesn't "petrol black" color send mixed marketing message? doesn't make any difference, but doesn't sound ecofriendly either.
Unregistered
I actually think it's a really good idea. If all manufacturers do eventually adopt some sort of charging standard (and it's about time they did) then all manufacturers could offer the same kind of deal. Let's face it; how many of us have got loads of unused/unwanted/superfluous chargers at home?
I bought a Nokia BT handsfree ear-piece, and it came with a mains charger; this is actually pretty useless for a device which is more than likely going to spend most of its time in a car... a much better idea would have been to either ship it for a lower price with no charger, or to have included a car-charger instead.
Unregistered
It doesn't work in my cave.
Unregistered
A while back there was some fuss about charging mats that you just lay a suitable phone on and an inductive coupling transmitted the power to charge the phone. Presumably they are too inefficient for these days of futile frugality.
Tzer2
I think the problem with charging mats is portability. Ordinary chargers are about the size of a small electric plug, so it's very easy to take them with you. Charging mats are about the size of a mousemat, which is a bit bigger.
elaverick
Are they genuinely calling an Eco phone colour - Petrol Black... I like that :D
buster
I've often wondered why more devices don't have small solar cells. They don't provide enough power to actually run most devices, but they could be used to trickle-charge the battery...
ltv
15 pounds does seem excessive for a charger. In India, a branded Nokia charger made in Taiwan costs around Rs 400-450 (~5 pounds). You can get unbranded (chinese) chargers for even less, but then you would have to be extremely ignorant/brave/stupid to plug that into a smartphone.
I did buy a 1 GB mini SD card for 33 pounds in London two years ago. Turns out I could have bought that for about half the price back home even at that time. Mistake....
Williamoni
I've had trouble with the 2mm Nokia charger. The end bit, the part that actually fits into the phone, sometimes gets bent and then the phone will only charge at a certain angle. Anyone else found this?
Due to this problem I'm afraid I'm always happy to get another charger.
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