"Picture the scene, with Sir David Attenborough crouched over the Ovi Store ice field in Finland. There is no movement at all. Then a hapless gamer starts browsing the store, looking here and there for something new... and “Sissssss-exx” - out of the store vaults a game title nobody has ever seen before, devouring the gamer in one bite, before diving underground again.
Attenborough turns to the camera. “And... there... we see it. A new arcade game, by Nokia themselves, that can capture gamers' attention and never let it go.” A little cheeky smile and wink, knowing that back in the editing suite this clip will be played in slow motion at least five times. Job done, he waves to the first camera crew, who are being recorded by a second camera crew for the extended credits sequence (who in turn are being recorded by a third camera crew for the inevitable DVD special feature).
And the hapless victim, trapped in the grip of the horror that is a decent arcade game published by Nokia in the Ovi Store? Well I'm pleased as punch, because Exclusion has to be one of the finest mobile games I've played in a long time."