Nokia has placed a number of full page ads in UK newspapers (see photo, below, in full story) promoting the Ovi Store on what the ad says is 'a big day for news' (it is election day here in the UK). The AP News, Evening Standard and Reuters apps are mentioned by name. The advert is notable because it is one of the few Nokia print ads I've seen dedicated solely to the Ovi Store.

By contrast, iPhone App Store ads are common in both print media and on the television. Perhaps Nokia's confidence in its application store is growing as we lead up to its one year anniversary later this month.

The placements follow in the footstep of Ovi Maps (free navigation), which has been widely promoted in UK media. 

Full page Ovi Store ad placement, which appeared in UK newspapers today (click through for larger size).

Note also the subtle inclusion of Ovi Maps (10 million downloads and counting) and Own Voice (which was announced earlier this week).