Ovi Store adverts in UK newspapers on big news day

Published by Rafe Blandford at 19:29 UTC, May 6th 2010

Nokia has placed a number of full page ads in UK newspapers (see photo, below, in full story) promoting the Ovi Store on what the ad says is 'a big day for news' (it is election day here in the UK). The AP News, Evening Standard and Reuters apps are mentioned by name. The advert is notable because it is one of the few Nokia print ads I've seen dedicated solely to the Ovi Store.

By contrast, iPhone App Store ads are common in both print media and on the television. Perhaps Nokia's confidence in its application store is growing as we lead up to its one year anniversary later this month.

The placements follow in the footstep of Ovi Maps (free navigation), which has been widely promoted in UK media. 

Ovi Store Ad

Full page Ovi Store ad placement, which appeared in UK newspapers today (click through for larger size).

Note also the subtle inclusion of Ovi Maps (10 million downloads and counting) and Own Voice (which was announced earlier this week).


 

Filed: Home > News > Ovi Store adverts in UK newspapers on big news day

Platforms: General, S60 3rd Edition, S60 5th Edition

Categories: Links of Interest, Editorial Thoughts

News Discussion

Unregistered
UK, but how 'bout in the American market. I wanna see an ad here, Nokia!
Unregistered
I think Nokia dont Advertize much on Ovi Store because they have few apps. Here in switzerland in every Add for Ovi Store they only show the 4 or 5 apps for Switzerland in Store.
Pawlee
I doubt you'll be seein American ads anytime soon... for quite obvious reasons :P

walking before running comes to mind...
Jimmy1
Yeah, in the U.S., the only time you see the word 'Nokia' referenced is in regards to a musical act that performed at the Nokia Theater in Times Square in NYC.

IMO, before walking and running, to expand on the analogy, there'll need to be a stroller, then crawling, then the first stumbling steps....

Full thread: 4 Comments / Post New Comment

Search

Navigation

Social

Advert

Translate

Also All About