The Perception of Nokia

Published by Ewan Spence at 12:04 UTC, September 4th 2009

One of the interesting things I observed during the first day of news from Nokia World was the increasingly wide contrast between what Nokia and the retail stores are reporting on the Nokia N97, and what the blogging comentarati think is happening with the N97. Read on for my observations.

The Nokia N97 is, apparently, selling on the order of a million units every month across the world. That's an almost constant demand, not a peak of early adopters buying it when it comes out. It's matching the more populist Nokia 5800, and is slap bang in the middle of the sales curve of the N95 (date corrected to match up the launch dates). In other words, it's doing pretty well for itself and its parent company.

So why the hate?

The vitriol poured into any news about the Nokia N97 specifically, and Nokia's smartphone strategy in general, continues to amaze me.

The Nokia N97 "came out filled with bugs, a stupidly low amount of RAM, it was unusable, and Nokia quickly junked it and ran to linux for the N900's power plant (and Windows 7 for their laptop)". All of which (conveniently) ignores the number of bugs that any device has when it ships and the announced sales figures. Or the amount of time that Nokia has been working on Maemo – do you honestly think that you could roll out a stable phone operating system from linux in a matter of months?

Nokia N97 DoA?
Not all Nokia N97's are like this one.

As to the RAM issue, I've been using the N97 in the real world at the Edinburgh Fringe for most of August, and yes there were two moments when the device needed to be reset. Once it restarted itself, the other required a battery-out procedure. That compares to my iPhone, which also locked up twice in August requiring resets. [Editor's note: Ewan hadn't updated the N97 to v12, partly explaining the resets he did see] [Ewan's note: that's because in the real world I'd never update a firmware or tool while travelling!] So I'm declaring that real world the N97 may have flaws, but is far from an unusable disaster.

But I'm sure that within the first five comments on this article will be a bold faced statement accusing us of being Nokia apologists. Well, if looking at the evidence, coming to a reasoned judgement and saying that if you dig deeper you'll find a more accurate story that portrays the mistakes as well as the successes of the Finnish company, then you've got us bang to rights.

Yes, we praise the companies when they get it right – and we'll also be first in line to give them a piece of our mind when they're getting it wrong (e.g. 23 Things Wrong With The Ovi Store). We're also happy to revisit our opinions when it's clear our first snap judgement doesn't match up with reality (look at our growing attraction to the E75).

So will the tech sites ever decide they were wrong about Nokia? That's a good question, but the signs are there. Nokia's announcements before and during NokiaWorld have provided people with a way of coming back to Nokia without admitting to any past indiscretions. Once they're mentally back in the fold, the Qt derived Symbian^2 will probably have an easier ride online... just because.

Of course, this means that the shouting of the death of Symbian and S60 will be even louder, even though it'll outsell the other OS flavours Nokia sell by a significant magnitude, that it'll be around for many many more years on multiple millions of devices. In case you hadn't noticed, the phone that's going to sell bucket-loads in the High Street stores this Christmas was announced at Stuttgart. The X3. The S40-powered X3. A 10+ year old operating system that the majority of gadget fans never even picked up on, as it was considered too ancient and too underpowered. And you're trying to say that Symbian and S60 doesn't have life in it yet?

Rumours of the death of Symbian are sadly exaggerated. But don't let the facts get in the way of giving your web site a little burst of traffic. The rest of the world knows differently.

-- Ewan Spence, Sept 2009.


 

Filed: Home > News > The Perception of Nokia

Platforms: S60 3rd Edition, S60 5th Edition

Categories: Editorial Thoughts

News Discussion

Carl Mumford
You're right. Nothing is perfect first time round and Nokia World has brought a lot of promise to the products they have been slated for (N97) and also the products that many are awaiting. In your last video about using the N97 in the real world, yes the N97 is a massive step for those who have never had a touchscreen phone, let alone a QWERTY keyboard to get their fingers on so to us geeks who are working with these devices 24/7, the N97 is not a stand-out wow device.

However, it actually is and a few firmwares later it will become better. I don't think you're praising Nokia, you're looking in to the future and thanking their work at looking at problems. After all, bad business (failing devices) and left out customers are something that Nokia do not want. Kudos to your article.
Unregistered
It would appear that a lot of Nokia owners felt a bit let down because they don't have a slick UI. Fair enough, but the exaggeration and bandwagonning has been ridiculous.

It is the nature of an insecure bully to always need a target to pick on.
Unregistered
Sorry to burst the bubble of the NDF (Nokia Defense Force), but the 3GS initial firmware is pretty much problem free...mind, you this is a device launched more or less at the same time of the n97
Unregistered
To some people, if it doesn't suite their needs, than it must be a fail. I believe mostly the tech geeks who are into the highest specs possible are the ones disappointed. Some are just disappointed for the fact that the N97 is not iphone-like.

On the OS side, a simple fact that S60 has been around for so long that people just jusp to the conclusion that it stopped evolving since it's debut.

But what ever the anti-N97 brigade is doing, they are doing a very nice job as from what I read from all the blogs, I wouldn't buy one myself. But if I was just to step in a store, most likely I would.

The rest of the world is more open minded and patient it seems then the gadget geeks.
celios
The problem Nokia have is that most of their early adopters who are unlucky enough to spend time with the early firmware have moved straight off another Nokia device, and often one that has a much more responsive UI and greater stability.

Nobody expects perfection, but if they insist on putting 128Mb of RAM in their flagship devices, at the very least they could make sure they don't install hundreds of useless apps on the C: drive and leave the browser cache munching through what's left.

With the amount of marketing muscle Nokia have thrown at the N97, they could sell pretty much anything. The real comparison with the N95 will be after the N97 has been out there for 9-12 months. Is it still selling in big numbers then? If they improve the firmware (as they appear to be with v2 / v20), then perhaps.
Unregistered
I've updated my N97 while on the beach, this August via FOTA (700kb).

Best improvement: sms speed and GPS no more loose fix.
Unregistered
Quote:
Originally Posted by Unregistered View Post
Sorry to burst the bubble of the NDF (Nokia Defense Force), but the 3GS initial firmware is pretty much problem free...mind, you this is a device launched more or less at the same time of the n97
1. From experience it is far from problem free.

2. It is a development of the 3G which in turn is a development of the original iPhone, so has been refined for far longer than the N97. The Apple strategy is to release a simple product with limited functionality and add to it over a longer period gives the appearance of stability but at the cost of features from the beginning.
Unregistered
Sorry to burst the bubble of the ARDP (Apple Rabid Defence Party),

iPhone 3GS runs on iPhone OS 3.0, which is an update upon 2.0, and 2.0 upon 1.0

Which was released... in 2007. And was in development for 2 year prior, so the software was crap when you consider the performance/time ratio.

N97 runs on S60 5th Ed, which was released (On Nokia 5800)... in October 2008.

Considering the hardware differences between the 5800 and N97, time allowances HAS to be made, and it's a pretty much well executed job for the time they had.
BreathlessTao
Uhm...You got some points right there, but maybe try reading this: http://bit.ly/21iNZ0 if you haven't already. And maybe this here http://bit.ly/1svHfq as well (being my own thoughts). You've got some valid points, and of course no device is bug-free, but there are a few mistakes here that are just not justified by anything, mainly from a manufacturer that's been market leader for the gods only know how long. And mainly not when they had at least half a year to iron out the problems, from announcement til the release - and that's just the latest period. Or have those been running an entirely different build of the OS that somehow could get over the hardware limitations? Because of so, well, why not give that to us too? Yes, there are flaws and bugs in every new device. But there are some boundaries beyond which these are unaccaptable - and btw, I'd barely call design flops "flaws": weak hardware, a lens cover that actually wounds the lens instead of protecting it...and I doubt they only spend a month or two testing the stuffs, but even if it's so, these are too obvious to be overlooked just like that.

Symbian is the same: of course the system itself is as far from dead as a newborn baby is from being a serial killer, but still. Dust off the S60 5th Ed. and you'll see the same 3rd Edition that's been running on the N90 already - while at the same time, all the others are racing to come up with the most convenient and/or best looking UI customizations to be unique. Not Nokia, they actually look like they've taken steps backwards. To bury the system is quite early indeed, but with the "developments" that's been going on, it's sure like a signature on the coffin order form. And yes, Symbian might outlive and even outsell all of its competitors in the mid-range market, but survival as a whole is an entirely different thing from top-level innovations, and that's where it's seriously crippled still.

And as for Linux...I can't possibly KNOW per se, but I doubt they've only been working on that one for "a matter of months".
Unregistered
Quote:
Originally Posted by Unregistered View Post
Sorry to burst the bubble of the NDF (Nokia Defense Force), but the 3GS initial firmware is pretty much problem free...mind, you this is a device launched more or less at the same time of the n97
There will always be at least one iphone defender/nokia attacker in every non-apple forum. makes one wonder if this is all organized by apple to discredit other devices. I don't believe all iphone users are blind and arrogant. Unless they are paid to do so.

there is not much difference in UI/apps/hardware from the iphone of 2 years ago to the 3gs. Of course it's going to be stable. Yes I own an iphone too.
celios
Oh, and one other thing. The most vociferous criticism of the N97 has often come from it's owners, not the bloggerati / twitterati.

It's easy to be impressed by a device when you are given one for nothing, but somewhat harder when you have to part with £499 of your hard-earned money.
jared
Well, I for one purchased the N95-1 as an early adopter. yup. and I'm in the states, so later when the NAM came out with gobs of ram and a better battery i was disappointed.

Let me say this, and say it clearly: the N97 is far more satisfying of a purchase than the N95-1 was. Sure, on a clean boot the N97 doesn't have as much free RAM as, say, the N82. who cares? I can still launch apps when I'm running low on ram with my N97!

The N95-1? try this: clean boot, launch the camera, exit the camera -> now try to open, say, maps. right you can't. reboot, open maps, exit maps -> now try to launch the camera. right, you can't. The N95 was horribly flawed by too little RAM.

The N97? forget how much RAM you see listed, can you reproduce the FLAW? I can't. I simply cannot cause my N97 to fail due to too little ram. so is RAM an issue? no.

C: space? yeah, that's an issue. hardreset and install everything to the E: drive helps a LOT! problem solved? well, at least for now. what else do people have a problem with?

personally i wouldn't have bought an iphone if it were $0.30. it's a useless device to me. i may have purchased an android phone though, or another s60v5. i chose the N97 and i'm glad for it.
Unregistered
The fact the 3GS is using OS 3.0 or not, does not invalidate that it IS a device that works, and is SUPER stable, from the moment it started being sold

People here have problem with facts...Apples does alot of things wrong, but this is not the case. What his being done here in this article is defending that people should expect to have to wait several firmware revisions for their expensive smartphone to finally start performing has promised...i know what that is, i had a P990 and suffered alot
Unregistered
Also, saying there is almost no difference in the 3GS hardware compared with the older models really shows how much you know about the subject (very little)
ab0895
The OS on the N97 is more irritating than anything else..........and I say that as someone still having to use v10! (I check every day and still no upgrade yet). Anyway, hysterical OS comments aside, the one thing about the N97's release that IS unforgivable is the so-called protective sliding cover for the camera. I am sorry, I don't particularly care if there has been a mass QA problem, Nokia should hold their hands up publicly, admit the mistake and send a nice grovelling letter to all registered owners that they are sorry and would you please take the device to the nearest care centre for a free fix.
buster
Of course, something that Apple phones have which other phones don't is the ability to change colour as the battery heats up..........before it explodes. Luckily, this is not a feature Nokia have felt necessary to build into their devices yet...
Unregistered
Totally agreed.

Death of Symbian is one of the dumbest statement a writer can write.

It's really shows how ignorant some writers are and their lack of understanding.

OS don't die; they evolve and get better.

It's like saying Windows Vista is a disaster; Windows is going to be over.

And what do we see? Windows 7 that evolved from Vista.

It's pathetic and a shame that some people who read those article actually believe in it.
robertdh
Ewaan....
Loved the article quite accurate.
One thing to add though that alot of people seem to miss is the fact
that Nokia are no longer a "mobile phone manufacturer"...but now
moving towards becoming a full fledged Internet company.
Symbian is alive and well. Maybe Symbian will no longer power Nokia's top
tier devices, but will power the low to high-mid tier devices for a long time.
In other words, most devices may have smartphone capabilities, but not marketed
as such (music phones) this adding to the overall "bang for the buck" a la 5800.
Remember the smartphone expectations have increased from the day of the
heraled 7650. Symbian was a platform built just for mobiles. Now today
users expect thier devices to do any and everything their PC/Netbook can do.
I think Nokia took the right path in developing Maemo as its OS for their flagship
devices, as reworking Symbian for S60 and S60 5th to add all the bells and whistles
may be alot more work than reworking Maemo (which is already a powerful,opensource OS derived from PC's)....which is Nokia's strategy...the Internet company.
Just my 10 cents worth! lol
jfanning
Quote:
Originally Posted by Unregistered View Post
Sorry to burst the bubble of the NDF (Nokia Defense Force), but the 3GS initial firmware is pretty much problem free...mind, you this is a device launched more or less at the same time of the n97
I listen to the Mac and iPhone podcasts and it amuses me the way they always gloss over the Safari crashes and the other problems.

I frequently heard comments like "I reset my iPhone once a day to avoid memory problems". Or "Safari just disappeared, but it was no problem to start it again".
Unregistered
These constant, self-conscious remarks about not being Nokia apologists are quite tiresome.

You're a Nokia fan site, written from a Nokia perspective. I don't know why you don't just admit it and move on.

Unless you're planning on posting a piece called "The perception of Sony Ericsson", of course. Or reporting on Samsung's Windows netbooks. Or maybe launching a new site called All About TouchWiz.

Thought not.

You like Nokia's products. It's nothing to be ashamed of. Really.
christexaport
"Dust off the S60 5th Ed. and you'll see the same 3rd Edition that's been running on the N90 already -"

Guys that don't know what they're talking about like this one have too loud a voice online, and people listen and take their words as gospel when he's obviously not as "in the know" as he appears to be.

The N90, one of the greatest Nokia devices ever made, probably the best build quality, and the device that started my mobile addiction, ran S60 2ND Edition, not 3rd, as they suggest. It is various versions behind the N97, and ahead of the N90, which was the last device I've owned that lacked WiFi.

If you don't know the difference between 3rd Edition and 5th, you have much to learn.
Unregistered
whoever wrote OS don't die ... look at OS2! it's dead.
I think Nokia is doing a right thing moving to maemo 5
on their flagship phone. If they want to compete on
the market these days they need to integrate their
OS with services they provide i.e. ovi.
Unregistered
nice article ewan! people on the streets really don't think the way we do! N97 sold millions because it has Nokia printed on it which entails trust, reliability and durability. specs were for geeks and there were nearly 5% of us in the entire world.
Unregistered
"I listen to the Mac and iPhone podcasts and it amuses me the way they always gloss over the
Safari crashes and the other problems."

Safari stopped crashing on all iphone models since the 3.0 update. I had a 3G, and now a 3GS. Before 3.0, safari crashed now and then on the 3G. Then it went all away. You can freely check this fact..
Unregistered
Also

"I reset my iPhone once a day to avoid memory problems".

You won“t see any 3GS owner saying that. Ever. Shows apple learned the lesson, and put enough RAM on the device. On the N97, what happened? Did Nokia learn?

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