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Nokia E75 - Part 3: The Consumer's Viewpoint

Published by Ewan Spence at 13:17 UTC, May 20th 2009 under Hardware in S60 3rd Edition|| 11 Comments / Post New Comment

It may be named an enterprise device, but Nokia's E75 could easily measure up as a consumer device on the High Street, couldn't it? Ewan takes a look at the slider form factor device from the point of view of the regular man in the street.

See also the rest of our full blown multipart Nokia E75 review: 

Nokia E75 - Part 2: Camera and Multimedia

Nokia E75 - Part 1: General Design and Hardware

Author: Nokia
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Nokia's recent enterprise device, the E75, may well be targeted at the mid-level office workers of the world, but what happens when it's handed to the man in the street? Well, he should be pretty happy, as this is a really good all-round smartphone for day to day use, in addition to the enterprise features.

I'm pretty sure that the design remit for the device did have this group included, at least as a secondary consideration – the choice of colours for the E75 (coming in silver and black, red or copper yellow) hints at this dual nature.

Nokia E75

All the way through the E75's design is this paradox of two discrete things living next to each other; you have the market segment issues; you have pairs of buttons rather close to each other; hard hitting business apps next to N-Gage gaming, the dual homescreen modes, and of course you have the portrait and landscape modes living side by side, as you switch from Qwerty to ABC keypads at the slide of the screen. Does all this make the E75 a bit of a Jekyll and Hyde machine, constantly fighting the other side, or is it a buddy-cop movie, working in tandem by the end of the film?

Nokia E75

Thankfully it's more the latter than the former (but it's not as clear cut in some cases). Let's start off with the hardware. For the technically minded, S60 3rd Edition, Feature Pack 2, 2.4 inch QVGA screen, 50MB internal memory, microSD card support, micro USB connector and all the expected connectivity options, including Wi-Fi, 3G data and quad band GSM and WCDMA for the European or American market. Two years ago, we would have poured over a list like this to see what's missing – thankfully that's no longer the case as Nokia are pretty good at providing the same hardware across the whole S60 platform.

Nokia E75

The biggest feature of the E75 has to be the slide out Qwerty keyboard. It takes a short (but positive) action to slide the screen to the side and reveal a four row keyboard. As this happens, the screen automatically switches from a portrait view to a landscape view. Nokia have had a fair bit of experience both in running the S60 platform in landscape mode (starting with the E61 devices, as well as the auto-rotation on the N-Series devices) so there are no fundamental problems in how everything works. I do wish that it could be a little bit faster when the transition happens, there always seems to be just a little bit too much of a blank screen as everything gets worked out by the E75 and re-displayed.

Nokia E75 Nokia E75

Nokia E75 Nokia E75  

Because of the off-centre screen in landscape mode, the layout feels comfortable for a right-handed user, but lefties may feel the placement of the cursor and soft keys is a little bit awkward for them, but the small form factor doesn't hamper the ergonomics in a huge way. The Qwerty keyboard is a success though – the decision to move the number keys to be shifted keypresses on the top letter row allows the remaining space to be populated with keys closer to the expected square shape. Because of the sliding mechanism, there isn't much tactile feedback from the flat keys.

Unusually, there is nothing to guide your fingers to the home keys, without any marks on the 'f' and 'j' keys, and that feels unusual. The central silver bar which splits the two sides of the keyboard is a strange design decision as well – while it clearly divides the keyboard for those using the two thumbs method of typing, I'm not sure of the actual benefit of this. Perhaps it's required because of the construction methods used? [Yes, it's part of the slide mechanism - Ed]

The success of the keyboard doesn't continue to the ABC keypad. While the number keys have a nice dome effect, and the '5' has raised elements to help you find it by touch, the keys surrounding the d-pad/cursor ring are very tightly packed together, and having home/delete on the same bit of plastic as the two soft keys is asking for trouble – and it won't take you long to find said trouble. It's just about manageable in portrait mode, but switch to landscape mode and you'll find that you still need to use the same soft keys for the options and functions in an application, and you will be hitting the incorrect key thanks to the tightly packed keys. This needs more thought.

Going round the edge of the device (the comfortable heft of metal means the E75 feels an incredibly robust phone that could hammer in the proverbial reviewer's nail), you find a standard 3.5mm headphone socket that also has a mic connector for Nokia's regular hands free units, volume keys and the camera shutter button, and the charging port. Unlike the N85 and other newer designs, the charging port is still the straight AC adaptor connector, although like the N85 the E75 will charge over microUSB as well.

What is missing is a power key – this is now integrated on the End Call red key, so don't lean too long on that key when you hang up a phone call. This has the side effect that the quick way to change your profile (tap the power key no matter where you are to bring up the menu) is also on the same key that powers down the entire device. Again, this just seems to be asking for trouble.

Nokia E75 Nokia E75

Unlike other recent Eseries enterprise devices, the software suite that comes in the E75 is very close to that in the Nseries roll out, there are no obvious applications that are not available on the E75. Given that there are close to 60 icons available to choose from straight out the box, that's not surprising. Nokia have not gone down the simplicity route in loading up their budget communicator device.

I worry that this tsunami of choices for a new user will leave them confused as to the capabilities of the device. That's all well and good if they have already bought the E75, but standing in a shop and having a little navigate through the device is not going to be pleasant. Nokia have made the decision that folders in the app screens should not look like folders (with smaller icons above them, as you see on devices like the N95) – when you click on an icon on the E75 you have no idea if it is a folder (leading to more icons) or an application (that could start up something that looks like the home screen, or the S60 icon'ed list, or something completely different). Leaving users unsure of what is going to happen when they click on something is not a good state of affairs.

Nokia E75 Nokia E75 

Nokia E75 Nokia E75

The E75 comes with the regular PIM applications of S60, and these are still the underpowered, lightweight Calendar, Notes and To-Do applications – but on a device that's not going to be tied into an Exchange server or handle a huge work-based diary (remember I'm looking at the device from the point of view of the man in the street) the PIM suite is a slightly better fit. There is still a lack of category support, and you generally don't get more than a few lines of information on the screen at any one time, but if you follow the assumption that a consumer will not be using these applications for more than a few items a day, then the PIM suite is passable for the consumer, but only just.

It should be no surprise that the Contacts application is fully formed and handles the job of being the hub of your device (calls, texts, mails, incoming alerts tagged with names, group handling, allocating a custom ring tone, and so on). This is what you can do when you evolve an application over time. The new tweaks in this S60 version include a specific call to action in “type to search” to help you know what to do, and by touching 'right' on the D-pad you get a little pop up menu that lets you jump to quick actions, such as calling the contact or sending a message. It's a nice touch, and shows what continued development can do.

Nokia E75 Nokia E75 

Nokia E75 Nokia E75

The other app that has had a major overhaul is the email portion of the Messaging application. Previously, the email part has been shoe-horned into the same look as the SMS/MMS inbox of an S60 phone. That's gone out the window now, with a brand new look and filters designed specifically for using email. Clicking on your mailbox in the Messaging app leads you into the new view, where you have two drop down choices well suited to email. The first allows you to jump around the classic Inbox, Draft, Sent Items and Outbox folder; while the second chooses how the email is sorted, by date; sender; subject; priority; unread; attachments or size. This is a vast improvement on previous S60 mail clients, and makes it feel more like a desk bound mail application.

Nokia's web browser, powered (as many of you know) by the same rendering engine as Apple's Safari web browser, hasn't received any changes in the way that Messaging and Contacts has, but it still gets the job done. It follows the ideology of steering a pointer around the screen with the d-pad, which is the closest analogy possible on a non-touchscreen smartphone to what people are used to on the desktop. It's workable, but a touch unwieldy, and I personally wish that some method of 'page down' was still available, instead of having to move that pointer constantly down, but this is what happens when your devices are geared towards the mass market and not a smaller pool of power users (who after all, will be au-fait with installing a different web browser if they must).

Nokia E75 Nokia E75

Having a Qwerty keyboard actually helps the web experience – so many sites nowadays in the Web 2.0 world are interactive, so visiting your Facebook and MySpace's of this world means it is far easier to update your status and leave comments for your friends. The same goes for the rich vein of blogs, both in commenting on others and writing your own posts. So in that sense the web browser is actually a little better than on other devices, not because of the software, but the hardware.

Another reason I think Nokia were always looking for the E75 to make inroads with the consumer segment is the inclusion of the N-Gage client – the first E series device to do so. On the face of it, these seems a good thing to do – after all, the point of N-Gage is that it uses standard S60 code, so if it runs on one, it should run on all. Unfortunately, there are some problems with N-Gage on the E75, and they can be showstoppers. The first is that while many of the titles will default to a landscape display (thus having you play with the keyboard slid out), the client itself will not rotate – and you 'll have to do some mental gymnastics to move the cursor around the screen.

The E75 is not suited for the whole spectrum of games (but then having a demo for every game will help you decide), but the stumbling block for many will be the control layout – the d-pad is under the right thumb, and not the left... which is completely the opposite way to pretty much every other game controller on the planet. In itself not a problem, but enough to make people think 'something isn't quite right here' when they pick it up. And with a full Qwerty keyboard available you would think you could redefine some keys to make it more comfortable. Unfortunately not, and the 'A/B' action keys are permanently mapped to 'q' and 'w'. Easily fixable in a firmware update for the client, but perhaps harder to change individual games. It's also something that I expect was noticed in play-testing the E75 and Nokia were happy to leave as is.

Nokia E75
Even Screenshot doesn't understand the N-gage App's Orientation on the E75!

Yes, it is a first attempt, but perhaps it would have been a better option to download N-Gage from the website (as the first N-Gage compatible devices had to do) as opposed to having the client in the firmware and available to all, albeit hidden in the menu and icon structure of the app screen.

Connectivity to the desktop comes from Nokia's now mature PC Suite, and part of this allows the E75 to be seen as a Windows Media device to facilitate the transfer of music to the player. Again we're looking at a tried and tested solution from Finland, which has become pretty much standard for the S60 platform. Music player is still one of the best available, and while the new iPhone interface is a shade better, Nokia's music player, when coupled with a Qwerty keyboard for quick searching through your music list, wins out every time.

While there are no dedicated music playback keys, the D-pad competently controls the main functions (play, pause, stop, fast forward/skip and rewind/skip) and the volume controls on the side mean the E75 can stay in your pocket while you jump around your playlist. And the regular headphone jack on the top of the device means you can use your own favourite headphones.

Nokia E75 Nokia E75

Nokia's appreciation of the smartphone camera has led them to have some brilliant optics on some of the higher end S60 devices (e.g. N95) and, while the E75 does not carry the Carl Zeiss option, the 3.2MP camera that is in the package can do the job pretty well. While the video and still pictures are not quite at the level of devices like the N85, it's worth remembering that these standard Nokia optics are probably some of the best available for the price range of the phone. It's also nice to see the self-portrait mirror continue to be included

The results of the camera are also in line with the E75 as a whole. They're above average when compared to pictures taken by similar phones, and you would be happy to use them as required. The E75 is exactly the same... it's an above average phone for the price range, it performs most of the expected smartphone functions well (if not perfectly) in a decent sized package that has a good balance of style and practicality. There are some areas I would tidy up a little, but I'd have no qualms if I was left with an E75 as my day to day smartphone.

-- Ewan Spence, May 2009.

Review Discussion

11 Comments / Post New Comment

ccrobopid
Hello,

I don't know why you seem so surprised when a device tries to not specifically target a small market and prefer to aim at many of them. If someone have to choose between two devices that fulfill it's main needs and one of them give him/her some extras which one would you think he/she will choose?

It was kind of stupid (and still is) the market segmentation that nokia is doing with their software/hardware: if you want to take photos you had to choose a N series. If you wanted good agenda/calendar management you should choose E-series.. well, I want both of them!!

I think it's best to give for each price-range, the maximum features possible in different form factors and let that be the deciding factor. Normally people have a maximum price set before choosing the device, a preferred form factor and a minimum set of characteristics and ergonomics.. or maybe I'm the green dog here :)
Richard Ross
I agree - the very rigid split between business and consumer orientated devices in Nokia's top-end line-ups is surely more to do with Nokia's internal structure than any real sense of what users want to do.

I work in a very large company and see senior executives poking and prodiing at iPhones, Walkman phones and N-series devices day in and day out. They then reach for a Blackberry or E-series for work - if Nokia can combine the things these users (hardly any of whom would be described as 'power users') around a single deviceor range, they will have a much more powerful offering that the current N/E split gives them.

RIM, after all, has been busily and successfully combining entertainment/media functionality with pretty hardcore enterprise support for several yearsd now and their sales figures (and my collaeagues fondness for the Bold) show that it's working.

Also, iPhone now sports QuickOffice and a range of business-orientated apps and email system support. Further evidence that sometimes people with jobs also want to watch videos or listen to music or play games.

I've had a chance to play with the E75 and it's a nice phone - very good hardware quality, nice keyboard, useable (though small and a bit disappointing) screen. But it's no more than 'nice' - there is no 'wow factor' here really. The major changes most long-time Symbian users will notice are little, but welcome, things like a 3.5mm plug and a decent (though far from market leading) email client.

The amount of software on board is, as usual for Nokia, amazing but as Rafe says, very confusing and a lot of it does not work as smoothly as it does on other devices (Podcasting being a good example).

If you have, as I do, an E71 now, there's no compelling reason to upgrade to this but if you're looking for something new and want to try a QWERTY phone, it's a solid, and very very good value, option.
Arthur
This is all nice but yet again what has not been mentioned is that: QVGA=COMPLETE UTTER COLLOSAL FAIL !
ccrobopid
Quote:
This is all nice but yet again what has not been mentioned is that: QVGA=COMPLETE UTTER COLLOSAL FAIL !
Well, with this form-factor and size I think more resolution will be unusable. More resolution needs a bigger screen and if you favor a physical keypad and relatively small size over screen size (which a lot of people do) I think they have made a pretty sensible choice. Every kind of phone has is fans, so call this a utter fail is an exaggeration.
RogerPodacter
I just dont understand the E/N series seperation. its the worst way nokia could possibly develop handsets, honestly. i owned my e71 for 6 months as my daily phone, and i honestly cannot tell you what the REAL difference in OS is for this so called "business" phone. great, i can choose which active standby plugins i want displayed. WOOT! seriously, the only difference with Eseries is the excellent build quality. that's it.

nokia really should do away with E/Nseries and just make good _s60_ phones. but the list of boneheaded things nokia does goes on and on, so i dont know why THIS would be something they would consider.
Richard Ross
I'm actually in the Litchfield camp on this - on a screen that size a greater resolution will have more visual impact but will not significantly increase useability. The resolution is fine for what the E75 does, more than adequate in fact.

If that resolution were on a full-face screen I'd agree with Arthur that it was a 'fail' but on this size, it's fine.

The issue with Nokia's and QVGA in the past has been more to do with software than hardware - the formner email client was all but unuseable given the limitationsd of its font sizes. If there was a way to chabnge that I never found it in several years of using E-series devices and went for Profimail.

New client is much better at using the screen properly.

As for web browsing - yes, generally more pixels = better but again, at this size a higher res would have produced an unreadable web page.

E75 is a work-orientated device that can amuse you a bit while waiting for a flight. It is certainly not a fully-fledged PMP/multimedia entertainment device - if that's what you want you need to look elsewhere (I will for my next phone as I find myself carrying an E71 and an iPod Touch and would rather not).

Really, we should judge devices by how successfully they do what they set out to do, not what they won't do that we, personally, might want them to. The E75 does what it is designed to and does it well - like I said, no 'wow' factor but it's a solid enough device within its limitations.
Richard Ross
Quote:
Originally Posted by RogerPodacter View Post
nokia really should do away with E/Nseries and just make good _s60_ phones. but the list of boneheaded things nokia does goes on and on, so i dont know why THIS would be something they would consider.
Absolutely agree with this - the split is maddening. I still think the best phone Nokia never made is an 8gb N95 with a QWERTY slide-out.

As for 'bone-headed' - I think we forget that Nokia is a mass market, global (stress: global) consumer retailer. They have enough pride to want to make the very best phones out there but realistically, if that means blunting impact into fast-growing emerging markets by diverting investment, then it won't happen.

They also have a legacy user base and a rather over-complex OS to deal with.

They also have to deal with being embarassed by Apple's ability to realise content and data useage that firms like Nokia were, just a few years ago, thinking simply weren't wanted. Turns out they were wanted, it was just too hard on the devices on offer.

I get frustrated with them too - so often they seem on the verge of producing something utterly, inescapably, wonderful and fail by leaving a couple of bits out. BUT it's more important to Nokia to shift units than create technological wonders, and if the most complete smartphones sold the best and had the best profit margins then we'd have the perfect device.

But they don't and we don't.
Unregistered
For the price, the screen is not good enough. If it had to be QVGA it should have been 2.6", it fits!! If it had to be 2.4" then it should have been HVGA. Simple.
Unregistered
A device that combines the quality materials and enterprise features of an e-series and the multimedia/camera capabilities of an n-series would be a killer device, absolutely killer. The upcoming n86 for example....is there any reason why it looks like a fisher price toy????...lol....also,great specs but do I really want to carry 2 devices??? absolutley not.

I have no need for lengthy email/text sessions so a numeric only keyboard would be fine, I would even think about a slider but prefer candy bar style for quicker access to functions...

S60 is awesome, interface and menus need a little help for true layman adoption to take place.

Cmon Nokia, we know you got the chops, give us what we want, no time for half baked offerings in this market.

You produce a device like I described above and you will truly lead the market....period, not to mention make a ton of money.

Put the e-series guys in with n-series guys for a few weeks and see what pops out !!!!
ericklamothe
The E75 is a sign of the N and E series moving ever closer. The alleged gradual convergence of the N and E series within Nokia whereby N series devices operate as competent business aids and E series devices incorporate more multimedia elements is possibly a recognition by Nokia that whilst the marketing programmes at corporate HQ might wish to segment the products along clearly defined lines of what constitutes a business minded buyer and what constitutes a multimedia focused consumer, the fact is that customers do not wish to be segmented in such fashion.

Why should someone engaged in work in his/her free time not wish to take photos if travelling on business, or relax with some music, and equally why shouldn't a multimedia enthusiast not be regarded as someone who would also value the connectivity and software available on the E series?

As a result, the market has its own ideas and many non corporate individuals have opted for an E series due to its class leading build quality, excellent connectivity and value (just look at the success of the E65 and E71, and I promise you also, the E51). Similarly, business customers have opted for the N series in recent years specifically because of the multimedia features (the N95 has sold very well to this group).

It will be interesting if Nokia maintains the E and N series division in 5 years time. (a long time in the mobile world, I appreciate).
Unregistered
My Nokia E75 screen failed after only 5 days. Nokia are refusing to honour warranty claiming "impact damage". I wouldn't recommend this phone or Nokia to anyone

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