Silver N-Gage - Werewolves Beware
Published by Ewan Spence at
Ah yes, we're goig to keep the line alive by changing the colour. A marketing trick that sometimes works and keeps things going (see Nintendo's Gameboy Pokemon editions), or points out that nothing is actually happening hardware was (see the same Pokemon edition but not through rose tinted lenses). The reaction to Nokia's announcement of a silver N-Gage is pretty typical - it's a nice thing to see but nothing has really changed. It's due out in September.
Nokia Releases N-Gage QD Silver Edition To European, Middle Eastern and
African Markets
Nokia has announced that it will be releasing an N-Gage QD Silver
Edition to the European, Middle Eastern and African markets. Nokia
continues to support the N-Gage platform with the best games line up to
date, with titles such as ONE, System Rush, Pathway to Glory Ikusa
Islands and High Seize.
"We have had a lot of requests from both consumers and trade to provide
an N-Gage QD variant. This is very much in line with our fall consumer
activities,"said Jukka Hosio, Director, Global Sales, Games Business
Program, Nokia. "We chose silver as it's one of the season's most
fashionable colours."
The new N-Gage QD Silver Edition game deck has all the smartphone
functionalities and connectivity features as the original N-Gage QD game
deck has, including calendar, contacts, e-mail, web browsing, Bluetooth
connectivity and GPRS.
The new N-Gage QD Silver Edition game deck is expected to be available,
September 1st, in the European, Middle Eastern and African markets.
About N-Gage
The N-Gage game deck is an innovative mobile device that is creating an
entirely new market for the games industry. Built for active gamers, the
N-Gage platform is the first mobile and connected game deck to feature
online high-quality 3D multiplayer gameplay over Bluetooth wireless
technology and GPRS. The N-Gage device also offers unique online games
services through N-Gage Arena, as well as a comprehensive and growing
games catalogue from the leading game publishers. Nokia, the owner of
the N-Gage brand, is the world leader in mobile communications