Full Press Release
Samsung Chooses Handango for Exclusive Two-Year Deal to Source and Deliver Mobile Content for its Smart Devices
Industry leaders join forces to deliver mobile content to Samsung customers in Europe
BARCELONA, Spain—February 14, 2006—Today at 3GSM World Congress 2006, Samsung Electronics Co. and Handango, the leading provider of mobile content, announced they have signed a deal to offer mobile content for Samsung’s full range of smart devices in Europe through the Fun Club Software Store. Utilizing Handango’s trusted mobile content platform, Handango AMPP, Handango will host the Fun Club Software Store at www.handango.com/samsung/uk. The Fun Club Software Store is part of the Samsung Fun Club (www.samsungmobile.com), a dynamic portal that gives Samsung’s customers easy access to ringtones, games, rewards and more.
Available in five languages including German, Italian, Spanish, French and English, the Fun Club Software Store offers customers the best mobile content for their Samsung D720, D730 and i300 phones. Customers can easily browse, purchase and download a broad range of mobile applications for Symbian OS™ and Windows Mobile such as travel, multimedia, reference, productivity and games.
“We chose to work with Handango for three reasons—its solid, time-tested platform, Handango AMPP; its breadth of content; and its expertise in the mobile content industry,” said Haeng Woo Kim, vice president of the marketing enhancement team of Samsung Electronics, Co. “Handango’s mobile content strategy aligned perfectly with our goal to deliver value-added content to our customer base. This relationship expands upon numerous opportunities to enhance the overall Samsung customer experience as well as continue to build brand loyalty.”
Handango will also support all future smartphones launched by Samsung and will run various marketing programs to drive awareness and traffic to the Fun Club Software Store.
“Samsung’s breadth of smart devices and leadership in the mobile market make it one of the most attractive companies to work with. Its decision to team with us further solidifies Handango as the preferred mobile content provider,” said Randy Eisenman, president and chief executive officer of Handango. “Samsung and Handango share a passion for delivering a compelling customer experience, and we are thrilled to work together to provide Samsung’s customers with the largest catalog of smartphone content.”
The Samsung Fun Club Software Store also provides Handango content partners another valuable route to market. Leveraging this new relationship, content providers will be able to extend their reach into new European markets and attract Samsung’s customer base.
For more information about Handango AMPP and the Samsung partnership, visit http://corp.handango.com,