The N-Gage advertising bandwagon has started. You've probably already seen it in your local press, but in the week leading up to launch day you are going to see even more of it according to this N-Gage press release.

Press Release:
This is where... Nokia N-Gage advertising goes live
September 30, 2003

September 30, 2003 - The full advertising campaign for the new Nokia N-Gage goes live today, enticing and inspiring the general public the global sales start of the world's first mobile wireless game deck on October 7th.

The Nokia N-Gage brand is set to bring an exciting new dimension to the games industry with a revolutionary mobile game deck tailored especially for wireless multiplay. The high-quality color screen, together with Bluetooth wireless connectivity and GPRS support, allows gamers to play multiplayer interactive games in a completely new way.

The global N-Gage advertising campaign will feature treatments in cinemas, television, print, Internet and outdoor, bringing the new mobile gaming world to life and signifying the start of a new era in game play. Gamers are no longer restricted to person versus machine combat, but can challenge human adversaries, friends or strangers: anyone, anywhere and anytime. The campaign speaks to the heart of the gamers' deepest desire - to challenge other gamers.

With a strong presence in retail outlets around the world, the campaign will give gamers a chance to check out the N-Gage game deck in person and play on demo units. In addition, the N-Gage official website (www.n-gage.com) will provide a variety of teasers, included branded e-cards, wallpapers and television commercials.

Tapping into the competitive spirit of the games world the N-Gage campaign features the locations of great gaming victories or defeats and the bragging rights that go with them. The diversity and apparent normality of the locations reinforces the message that with N-Gage you can get your gaming fix wherever you are. The imagery and tone is designed to resonate with the N-Gage target audience, who are into games, play games actively, and own games devices and consoles.

"The Nokia N-Gage is a total innovation in games and we wanted the advertising to reflect this and be something different that what consumers have seen before. This is a grown up and edgy campaign that ultimately demonstrates an understanding of the gamer and their desire to play," said Sari Tollet, Director, Global Marketing Services, Entertainment and Media, Nokia Mobile Phones.

About N-Gage
The Nokia N-Gage game deck is an innovative mobile device that is creating an entirely new market for the games industry. Built for active and hardcore gamers, the Nokia N-Gage is the first mobile and connected game deck to feature online high-quality 3D multiplayer game play over Bluetooth wireless technology and GPRS. The Nokia N-Gage also offers unique online games services as well as a comprehensive and growing games catalogue from the leading game publishers. Nokia is the world leader in mobile communications. Nokia and N-Gage are trademarks or registered trademarks of Nokia Corporation.