Well, you can if you ask nicely. Nokia announced today that the Arena system is open to Operators and Retailers to create a branded competition in the Arena. Starting of is Finnish network DNA, who will be running a Colin McRae 2005 tournament for the Finns. As long as the Arena never looses the overall global competitions, then we think this is a great idea. Now if only we can have an "All About Tony Hawk" competition for our readers...