When Will SEO Be More Important Than Software?

Published by Ewan Spence at 23:18 UTC, February 21st 2009

It's going to be a common sight as on-device App Stores become more popular on smartphones, but SEO and potential Black Hat techniques to boost an applications likelihood of being found in a search could be just as important as development skills and making good banner ads. Pocket Gamer has an interview with Digital Chocolate (the name behind N-Gage titles such as Cafe Solitare) on the listing techniques that show them pushing the envelope.

...If you mention a few rival products on a game's App Store listing, your game will show up when people search for the others. But Digital Chocolate is taking the tactic to new heights (or lows) with Chocolate Shop Frenzy. Here's the full list of other game titles it manages to squeeze into its App Store listing:

Animal Crossing, Mario Kart, Super Mario, Cooking Mama, Wedding Dash, Mystery Case Files, Boom Bloxx, Tetris, Spore, Super Monkey Ball, Topple, Bejeweled, Diner Dash, Guitar Rock Tour, Scrabble, Tap Tap Revenge, Texas Hold'em, Hero of Sparta, Crash Bandicoot Nitro Kart 3D, Sally's Salon, Smarter than a 5th Grader.

Legitimate technique or crossing the line and polluting natural search? I suspect that no matter the answer we're going to see more of this as App Stores become more prevalent as they appear on all the popular smartphone platforms.

(More on Pocket Gamer, thanks to Mobile Games Blog).


 

Filed: Home > News > When Will SEO Be More Important Than Software?

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News Discussion

Tzer2
If conning your way to the top becomes the norm, then the app stores will rapidly become useless and people will be much less willing to pay for software. The only way out of that would be some kind of quality control by the store owners and/or strict rules to stop listings spamming (such as not mentioning competitors' titles).

The US games console market experienced a crash in 1983 which almost destroyed the entire American gaming world, taking with it all the US-based console makers and paving the way for 20 years of Japanese domination. That was probably caused by a glut of low quality game releases in the US. If you destroy consumer confidence, it comes back to haunt the industry big time.
Williamoni
Naughty, Ewan, assuming we all know what SEO stands for. It's helpful to spell these terms out the first time you use them.
solankie
Looking good seo expert for one of my fileshareing site optimization?
need a professional seo expert for my file sharing site? anyone recommend good seo expert or seo company?
Diane
I really dont understand this as i can see the winners of Handango choice awards and all of them are popular because of there good funtinality.

Hy solankie try to do the link building with your prefered keywords. Believe me thats the best deal in town. you wont regret it

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