Setting up mobile phone "as difficult as setting up a bank account"

Published by at

BBC News has highlighted a survey that found most people considered setting up their phone to be as difficult as setting up a bank account. 95% of those questioned also said they would try more mobile services if the setup process was easier, which does imply there's lots of room for growth in the phone ecosystem. However, 61% of people would not use a phone app if they couldn't work out how to use it straight away.