What happens when you have regular releases, and everyone expects a game on a certain day? You have a good feeling building around your platform. Will Nokia continue the regularity of the N-Gage game releases in 2009? Ewan think aloud on what could happen in the New Year.

But my point is this. The last few N-Gage game releases have all happened on a Friday, and they've been equally spaced out, one every seven days. That has built up a certain amount of anticipation. Throughout December the question has no longer been "when is the next N-Gage title coming out," but "what N-Gage title is coming out on Friday." One of the simplest goals of marketing is to build a sense of expectation and a demand for a product. By having a regular release schedule, Nokia have created a small patch of confidence in the N-Gage.

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