How successful is 'Mobile TV?' Will in the UK, it seems fair to label it as a 'statistical error.' The BBC are looking to resume trials of 'casting TV and radio to handsets, after their previous 12 month trial finished in April. The viewership peaked at 580 viewers in June last year, with an average usage of 13 minutes a month. They are now looking to syndicate their channels to the UK 3G networks, and are asking for the public's opinion.

The BBC Executive is seeking permission to syndicate BBC content for delivery to mobile devices via 3G. This follows a 12-month trial, during which the BBC syndicated television and radio services, via 3G, to mobile phones on Orange, T-mobile, Vodafone and 3 networks. The Trust is inviting comments on the proposals prior to reaching a decision.

The proposal from the BBC Trust is for a full simulcast of a number of TV and radio stations (BBC 1, 2 and Three, News, Radio 1, 2, 3, 4, 6Music, 7, Asian and 1xtra). There would be no new content, although some content may be repurposed for mobile (so I'm guessing HD might get transcded to a smaller size). There will be no specific mobile production unit or series exclusivly for mobile.

This is a similar situation to the BBC's progress in podcasting, which is nothing more than a re-purposing of content already broadcast - there's no genuinely new content. Even with the recent downloadable Doctor Who director commentary series, these had to be broadcast first on BBC [Radio] 7 before they could go up onto the internet.

Anyway, if you;ve any thoughts, good or bad, do tell the BBC (via MoCo News).