Nokia Q2 2008 Results
Published by Rafe Blandford at 14:27 BST, July 17th 2008
Nokia today released its 2nd quarter results for 2008. Converged mobile device shipments (S60 phones) were 15.3 million (up from 13.9 million in Q2 2007) including more 10 million Nseries and just under 2 million Eseries devices. Net sales from the services and software division was EUR 119 million (up 42% from Q1 2008). Nokia increased its overall market share to 40%, up from 38% last year and 39% last quarter.
Other interesting highlights from the results include:
- The average selling price of a Nokia phone feel to EUR 74 from EUR 79. This was driven partly by a weaker US dollar, but also by proportionally higher sales of low cost models.
- Operating profit was down 38% year on year due to one off charges related to the factory closure in Germany and charges assoicated with Nokia Siemens Networks.
- Decreased consumer spending impacted phone sales in the US and Europe, but was offset by growth on developing markets. Overall net sales were up 4% from last year (and last quarter).
- Nokia sold 122 million devices, up 22% year on year and up 6% sequentially.
Categories: Links of Interest, Industry
Platforms: General, S60 3rd Edition
News Discussion
Unregistered
So about 3.5 million mid range phones (6110/20/21)?
Not as high as I would have hoped, maybe the consumers are taking to the "N" notation meaning advanced and therefore seeking these out.
Tzer2
Quote:
|
Not as high as I would have hoped, maybe the consumers are taking to the "N" notation meaning advanced and therefore seeking these out.
|
It's also that there weren't as many numbered S60 models widely available or advertised much.
The 6120/6121 seems to have been a big hit, but for some reason the 6290 was barely available anywhere even in Finland (it's as if Nokia decided to bury it before it was released). The 5700 was promoted but seems to have been a bit of a flop (maybe because of its slightly chunky appearance?). I'm not sure how the 6110 did.
The 6220 and 5320 should do well though.
viipottaja
Another strong result. Way to go, Nokia!
The most positive thing is that there is finally a small increase in the US market share. Sure, its easy to add to almost nothing. And its easier to add given Motos weekness lately. But I hope its an early sign of further increases later this year. If only they could get some S60s out with carriers...
Rafe
There haven't been new numbered S60 phones for a while. I imagine the release of the 6210, 6220, and 5320 may increase this. Especially as the latter two are more likely to sell well (at least potentially). I think the 6210 will be a bit niche like the 6110 is/was.
Indeed apart from the end of June there's not been a new Nokia S60 device start shipping since the N82 (IIRC). Most sales still come from long-runs (e.g. continuing success of phones like the E65 and N73), but I would have though there'll be some impact in Q3 given we'll have E71, E66, N78, 6220 for most of the three months and 6210, 5320 and N96 for some of it.
Sergey Zak
I wonder how exactly the Nokia market share has been "estimated"?
Is it the number of devices out there, even all those old models?
Then it's legacy.
Is it the (total cash that Nokia got / total cash all cell sales got)?
Then it's pricy phones.
I'm not sure just how to judge those 40%.
Anybody can clarify, please?
N/A
As far as I understand, the market share figures are for reported or estimated number of devices sold in that reporting quarter by all manufacturers.
Not counting all devices already sold earlier, in which case the market share would probably be bigger than 40% for Nokia.
Full thread: 6 Comments / Post New Comment