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Established Social Networks Are Ruling the Mobile Networking Space

Published by Ewan Spence at 17:48 BST, May 12th 2008

Mobile Social networks are not a big hit, according to new Nielsen Resarch (writes MoCoNews). With only 1.7% of UK mobile users using a social network specifically designed for mobile users. While users are moving to social networks via their handsets, the big winners in the connecting people stakes are, not surprisingly, the behemoths that exist on the desktop.Facebook's mobile site m.facebook.com accounts for over half a million hits and 9% of all UK mobile web users.

This isn't surprising, given the move to easy access on mobile versions of many of the big Web 2.0 sites, as well as a general feeling in web circles that your data should be accessible no matter where you are, no matter what device you're on. Any social network launching today that decides to target mobile will be welcome, but unless it has a strong back end accessible from both a desktop PC and perhaps even existing services (such as Twitter), then it's not going to get a lot of traction, fancy Location Based Services, geo-tagging pictures and 'where are my friends right now' features notwithstanding.

More at MoCoNews.






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This just goes to show that it's the network (the content) that's the draw, and not the plain fact it's on a mobile.

I suspect fear of billshock is also a large factor and this will continue until those dinosaurs the networks pull their heads of their arses and realise to make money off data you have to stop being greedy b*stards, and let it happen. Honestly, you'd credit multi-billion pound enterprises with more intelligence, but no...

Alex
phonething.com

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