Juniper Research reckon that the advertising spend to promote mobile services will be in excess of $1 billion dollars for 2008 (reports IT Pro), which leads me to think that the total income from the mobile services must be at least $8-$10 billion. Those are some impressive numbers. The usual culprits are blamed for the increase, including better handsets and more bandwidth.

I'm still not convinced that all this is going to automatically lead to an increase in advertising on the handset - this is still a relatively young media, and arguably traditional methods don;t translate well to new media. Advertising on TV can run up to 8 minutes in an hour on broadcast, but move these to online services such as Hulu (American broadcaster NBC's TV online), and they are finding people an stomach at most around 90 seconds an hour (a 30 second pre-roll advert and one advert in the middle of the show). Predictions of ad money rolling into these services is still premature.

More at IT Pro and Juniper Research.