Of course that number is for mobile phones globally, and most modern mobiles can play MP3 in some format (even a mono MP3 ring-tone probably qualifies for this survey), so that's not a complete 1 to 1 comparison. I'd be interested in seeing a breakdown on a per device basis and see if the music based handsets do have a x5 improvement over the regular handsets.
"Mobile music is quickly catching on, and the fact that consumers are sharing music demonstrates its potential as a social, viral phenomenon centered on mobile handsets," said Jen Wu, analyst, M:Metrics. "The proliferation of musicphones is causing a shift in digital music toward the mobile platform, which opens numerous opportunities for music-related content, services, hardware and accessories built to accommodate or enhance these mobile music activities."