Nokia Beta Labs is currently running a beta on an advertising supported version of Nokia Download! (UK market only). Nokia Download! is an application that acts as a 'shop window' and offers a variety of software, services and content for download. It is testing the concept of using advertising to subsidise some on the content available in the Download! application. Read on for some example screenshots.

Here are some screenshots showing the adverts as they appear in the Download! client. The adverts shown have an action item of visiting a web link, but presumably this could also be set to phone a number or send a SMS message:

 

I expect we'll see this sort of thing popping up more in the future.