To try and get some sort of coverage in the expected deluge of UK press about the iPhone and whichever network (current thinking is O2, but then it might rain tomorrow….) Even with the format, including a number of Hour Long ‘Idol’ style shows on Channel 4, a panel of industy experts, and a successful trial of the concept in Switzerland, it;’s doubtful they can stop the juggernaut love-in I confidently expect to break out in December.
But then, can any of the manufacturers or networks just stop advertising at Christmas? No – they’re all going to come up against this problem come the festive season. What would you suggest they do?