Nokia tops the 'green' list again
Published by Steve Litchfield at 15:04 BST, June 28th 2007
The fourth edition of the Greenpeace Guide to Greener Electronics is out now, with Nokia regaining top place as a result of phasing out PVC and meeting or exceeding a wide set of Greenpeace benchmarks, designed to reduce the amount and toxicity of electronic waste piling up in Asia and Africa.
"The electronics ranking guide has been our answer to getting the electronics industry to face up to the problem of e-waste. We want manufacturers to take responsibility for the unprotected child labourers who scavenge the mountains of cast-off gadgets created by our gizmo-loving ways.
We've been happily surprised at how quickly many corporations have risen to the competitive challenge. It's especially rewarding to see more than a few CEOs openly vying for the top green spot, and challenging their competitors to adopt industry-wide policies to reduce the problem of e-waste."
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Categories: Hardware, Miscellaneous, Industry
Platforms: Series 60, Series 80, General, S60 3rd Edition
News Discussion
krisse
This league table approach seems far more sensible than the usual blanket condemnation that pressure groups have tended to apply in the past. Blanket condemnations achieve little except making the pressure group feel good about itself, because if you attack everyone, no one feels any incentive to improve.
A league table is a great incentive as far as companies are concerned, companies exist to compete, it's the thing they do best of all. If you set several companies against each other in any contest, they'll feel pressure to do their best to beat the others.
I'm sure the bods at Nokia in charge of their environmental policy are feeling very happy with themselves, but more importantly, the companies near the bottom are probably much more motivated to improve their position in the next chart. Otherwise they risk looking very uncompetitive compared to their rivals.
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