According to GamesIndustry.biz, British game publisher Eidos has apparently just done a deal with Nokia to provide "embedded Tomb Raider games on N-series handsets". The phrase implies games built into handsets, rather than sold on Nokia's Next Gen games platform, and it's also unclear which models will contain the games. Rather encouragingly, Eidos went on to say "There's a real market there, it's no flash in the pan - particularly when you see some of the newer handsets, and how good content looks on those." (Story spotted by mathias_szil on the N-Gage Arena boards)

If these games really are built into the phones rather than optional download purchases, they may actually be something of a good promotional tool. It might get people to investigate buying more games for their smartphone if they feel the built-in game is of high enough quality, especially as most people don't seem to realise just what modern smartphones are capable of in the game arena.