Hands on with the E50

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E50At the S60 Summit last week, Rafe got some serious hands-on time with the Nokia E50, the very latest (and diminutive) S60 3rd Edition smartphone. What can it do and who's it aimed at?

"With the addition of the E50, Nokia's Enterprise line-up is starting to look impressive. Further Nokia Eseries announcements this year are likely. I would expect Nokia to add devices both at the high end (a replacement for its venerable communicator class devices) and in the middle, with pen-based input devices perhaps a little longer away. For companies looking for a comprehensive solution, Nokia provides an attractive option. Unlike some of its competitors it is looking to provide a whole range of devices from the messaging-focused, Blackberry-esque E61 and E70 to the voice-centric E50 and E60. This, together with integrated device management options, and support for multiple email systems should means the Eseries devices have widespread appeal. Nokia now has a good technical solution offering in place, but it does face a struggle to build its enterprise reputation. While its devices and software are maybe superior to the likes of Windows Mobile devices such as the Palm Treo 700w and RIM's Blackberry series, it is not firmly embedded in the corporate consciousness, especially in the important US market, in the same way. S60 faces its toughest competition against Windows Mobile in the Enterprise segment. While it may reign supreme in the consumer smartphone market, the same is not true of the enterprise segment, where market share is split more evenly. It is in this segment that the advantage of Windows on the Desktop and Windows on the Mobile is most acutely felt. However the licensing of Exchange Active Sync has considerably diminished this and with the right marketing and promotion the Eseries has a great deal of potential."