Mobile Roadie allows an application that features rapidly changing news and notifications, music and video to be streamed, links back to online stores for digital music and merchandise purchase, along with gig information and places for fans to talk to each other. Managed centrally from the website, it makes the management of information from artist to fan slick and very 21st century.
It’s not particularly cheap (prices start from $400 set up and $25 a month, up to a flat fee of $4,000 a year) but it is delivering results to some big (and small) bands.
The news that it’s expanding from the initial footprint to take in the iPad and Nokia handsets is sure to please the bands - and the investors! With four million downloads across the catalogue, it’s going to be interesting to see what the addition of Nokia to the mix will do to the numbers.