Before you send that SMS, think about The Last Text

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Mashable has pointed out the latest AT&T campaign about the dangers of texting while driving. With the busiest day for text messaging almost upon us (Hogmanay), it’s a reminder that texting whist driving is dangerous, and if it is that urgent to reply or even read a text message, you should pull over and stop the car first.

Multi-tasking, able to have different conversations, not having to look at the screen… lots of things you hear from people who text and drive, but impaired judgement and concentration is a hallmark of texting as well as drink driving.

The Last Text, by AT&T. Find a few minutes to watch this.