Now this is the sort of marketing I'd like to see Nokia do more of. Working with a band to both enhance their life on the road and also show off what the smartphone can do. In this case the band 'Kill It Kid' and the Nokia N8 - the introductory video is embedded below. A dozen of these, all with different popular bands in different countries, all going viral among the youth, and there'd be no need to mess around with 'X factor' apps, I reckon....

(via CJ)