Nokia’s online USA store has started a new promotional offer, with “Drivers Editions” of the major handsets. You can pick up the N97 mini, X6, 5230, 5800 or E72 from the store, and you’ll also receive a free power convertor (for your foreign trips), an in-car cradle, a chance to win a trip to Paris, and free voice guided navigation for 70 countries via Ovi Maps.

Of course Ovi Maps, the multiple maps for various countries, voice packs and turn by turn navigation (for driving or walking) is a standard feature on pretty much every new Nokia device these days, but that’s only something you would know if you follow the technology news. It’s not common knowledge to the shopper on the street. So this promotion is a smart way to get out the message of Ovi Maps and what it can offer.

It’s a nice wide range of phones, and while we’ve said it before, the Nokia 5230 is a key device yet again. Priced at $169 online (and a bank breaking $4 postage and packing) this is in the same price range as a standalone GPS unit – add in the music player, digital camera, 3G connectivity and the usual smartphone features and you have a very attractive package.

Having the offer is just one step though, it will be interesting to see if this is backed up in the States with some marketing budget.