The battered editorial N82 from 2008, showing the price of a full annual Drive Europe license
People will still ask 'Why couldn't the licenses just be made totally free?' - but I think we have to throw Nokia a bone here - there are substantial admin and infrastructure costs to maintaining an online mapping and routing service, handling license retrievals, and so on, and in my opinion 10 Euros for a full year across an entire continent is still spectacular value. Competing phone-based navigation systems are still in the 70 Euro to 130 Euro a year bracket, and the purchase prices of standalone devices are higher still.
You'd spend more than 10 Euros by ordering coffee and a muffin for 2 people in a cafe - and here we're talking about unlimited journeys, everywhere you're likely to travel, with full in-car real time voice navigation, for a year, for less money.
A more interesting question is why Nokia haven't actually told anyone about the big price drop. Comments welcome if you noticed when it actually happened!