Lifecasting opens up the geo-location social web for Nokia

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Ewan takes a sideways look at the addition of Lifecasting to Ovi Maps this morning - what implications are there for bringing this social element into a mapping and navigation product? And what challenges remain in this area for Nokia? How will this release change the world? Read on in his Lifecasting editorial.

"One of the interesting parts of this morning's Ovi Maps announcement was the addition of the Lifecasting code to the Ovi Maps. On the surface of it, the functionality is not a huge addition to the repertoire of the handset – you can already upload a photo and status message to Facebook, and tell your friends where you are with some geo-tagging. But of course putting this all under one button, and available when you take the phone out the box means it is going to be used far more than using the Gallery app to upload a photo via email to a specially crafted address with some relevant text in the body of the message."

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