Over on the Lazarus like Mobile Industry Review, the other Ewan in mobile has posted an ambitious yet simple plan to save the Ovi Store from itself. Simply put, Nokia would create three enclaves of coders (in London, San Francisco and Paris) and give them a monthly stipend of £3,500 and as much coca cola and pizza as they can eat. As long as they code one application every eight weeks, the proposed 100 developers per warehouse get to stay. Total cost? Roughly £2.34 per handset. That's quite high, but this is a fascinating idea that should be taken seriously.

The market isn't on Ovi... What should Nokia do about it?...

2. If you’re serious — and I mean properly serious — about the Ovi Store, set aside $30m. Rent one warehouse in London, one in New York, one in San Francisco and one in Paris.

Each warehouse will hold 100 developers. Open to anyone. You just have to prove you’re talented and you’ve got a good idea for developing for Nokia.

Each developer is paid £3,500 per month on contract to cover their basic costs. They invoice the warehouse and take care of their own tax. In order to secure their place, they join on a 30-day trial. During this trial they need to develop one free application and submit it to the Ovi Store. The application must meet a reasonable criteria set by the warehouse council. i.e. it’s got to add value, some how. After submitting the first app, developers then adopt a 2 month rolling contract — with the provision being they have to create a new (paid of unpaid) application every two months.

Ewan's plan, with some back of a fag packet costings, justifications and illustrations of how poor he believes the Ovi Store is, can be found on MIR 3.0.