Following on from the Sports Tracker news regarding the availability of the heart rate monitor, and the opening of pre-registrations for the new Sports Tracker website comes the formal news, from Nokia, of the end of service, on June 30th, of the Nokia Sports Tracker site. However you can import your historical data into the new separate Sports Tracker website. You will need to do this before Wednesday 31st August, because that’s when Nokia is switching their server off.

Sports Tracker is now developed and run by Sports Tracking Technologies. Sports Tracking Technologies is the company founded by Ykä Huhtala, Jussi Kaasinen and Antti Sorvari, who originally created Sports Tracker for Nokia as part of a Nokia Research project, to spin the concept out into a separate company. 

Nokia Beta Labs blog notes that:

Why is Nokia ramping down Nokia Sports Tracker beta?  Nokia Sports Tracker beta was an experimental, specialized vertical service letting people collect, and share their physical activities and routes using their mobile devices. Nokia's strategy moving forward is to continue to deliver on the potential of this space, but through broader horizontal offerings that take advantage of our growing Ovi platform of services.