With the advent of Google Latitude, Nokia Chat, Nokia FriendView and other similar services, Steve Litchfield ponders their future, wondering why they haven't taken off as fast as he'd originally predicted. Part of the reason, he suspects, is that the typical demographic for such mo-lo-so applications is fairly restricted, i.e. most of us either know exactly where our main contacts are or don't need to know.

"Maybe it's simply that I've lost my wife too many times in town. Or maybe it's the sheer geek coolness of it all. But when the new breed of mobile-friendly, location-aware social (mo-lo-so) networks arrived (the highest profile of which is Google Latitude), I got very excited indeed. Integrating your contacts list with your (and their) whereabouts, mapped neatly on-screen, along with an almost-real-time communication channel? What's not to like?"

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