MOSH serve up 800 free games - with ads

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Nokia-owned file-sharing site MOSH has just announced that it's releasing 'over 800' games for free at sg.mosh.nokia.mobi - 'free' in this case meaning 'sponsored', which in turn means that each of the (Java) games have one or more adverts inserted into their startup and closedown routines. Some ad examples below. The games themselves are in some cases quite old and originate from aggregator Greystripe.

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The opening ad wrapper screen and a typical interstitial ad....

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Two opening screens from one of the first free games, in this case a golf sim.

So, what do you think of this method of consuming Java games? Comments?