You may remember Ewan reviewing Barclaycard's promotional extravaganza, Rollercoaster Extreme, here on AAS a few weeks ago? We're giving you double review value now though, with Rafe guest writing for the Ovi Daily App blog and reviewing Rollercoaster Extreme from his own perspective, concluding that it's "pitched perfectly". See the title here on the Ovi Store for all Symbian^3 handsets.

From Rafe's review:

"However, the branding in this case is relatively subtle; it never feels like you’re being hit over the head with a promotional message and does not detract from the enjoyment of the game. I would say that it’s pitched perfectly – most people will be willing to accept this level of branding, in return for a free game, and should come away with a positive brand association.

As such, companies looking into branded apps and games, of which I’m sure there will be many, would do well to regard Rollercoaster Extreme as a case study in how to get things right."