These are just the first signs of Google's Latitude API. This is a barebones release that I think is designed to see what developers do with it and how people react to public sharing (geo-broadcasting). These initial feeds do support multiple users (just add another ID separated by a comma) and could be used to build many types of apps. Let me know if you build one for yourself or others.
This is not going to be the end all be all of the Latitude API. I theorize that we will see some of the following features added for a formal release of the API.
More at the O'Reilly Radar blog.