AAS Insight 67 - Q1 results, Samsung firmware and more

There seems to be a problem with the feed. Nokia Podcasting on my E90 downloads the latest episode really quickly (ie. too quickly) and then says it's unplayable.

This has now been fixed. Thanks for bringing it to our attention.

Shock! I found myself in agreement with Steve. Think the idea of subtle branding of Symbian Foundation handsets a good thing for promoting the brand. Good call as long as they revise the logo!

As for the Symbian Smartphone Show name - surely in light of the new open ethos, a plethora of left-field names would be more apt. 'Find Symbian', 'Symbiosis', 'Feel the Foundation' are some of the bad one that came to mind...

I have a slightly different perpective on this issue; one that you don't seem to have considered - in the podcast, at least.

I used to develop s/w for s60. The player app was freeware. At the time it was very difficult to promote it. We put it on handango and posted about it on forums/etc, but one other idea was to have business-card-sized ads printed that had a url and qr-code, along with the usual example images of the app. It also had instructions.

One of the most significant problems we had was how we coud easily tell the user that our app was compatible with their phone. There was no 'S60' logo so it was close to useless to say it runs on all S60 phones. The best we managed was to print an image of the swirly key and say that if your phone had one of those then our app would run on it.

Then Nokia started producing phone with a 'home' key and no swirly key. Some had no pencil key. There was no easy way that we could tell the user how to tell if they had an s60 phone. Stuck....the siituation sucked, and we would pretty much have had to resort to the sorry situation of a list of model numbers. We didn't bother and ported the app to a different platform (brew, which was even worse).

So, an 'S60' logo would have helped a lot. Of course, at the time, there were multiple UIs on top of symbian, so a 'symbian' logo wouldn't have been too much use, but *now* it is different.

However, this point is a little moot, since the Ovi store can do all that we need in this respect, and more ... so there's not too much need for advertising like we tried.

What do you guys think?

Max.