At last night's GSMA awards, Nokia walked away with the inaugural award for Outstanding Environmental Contribution for their global environmental program that includes a recycling scheme for unwanted phones operating in 86 countries. Sports Tracker, while still a beta product, took the prize for Best Mobile Internet Service. Since the full launch in July 2008, it has seen over 2.5 million downloads, allowing users to track and share their daily fitness routines while out and about.
From the press release...
Accepting the Environmental Award Nokia's CEO, Olli-Pekka Kallasvuo said, "It is an honor to accept this on behalf of the thousands of Nokia people who have made sustainable, environmentally sensitive practices an integral part of our day to day business. With more than a billion people using Nokia phones globally, we feel we have a responsibility to make a difference." He added, "Environmental sustainability is not just the right thing to do, it is the only thing to do. I have long maintained that doing the right thing for the environment also makes good business sense."
