Comes With Music Did 'Okay' During Christmas
Published by Ewan Spence at 9:27 UTC, January 5th 2009
So how will did Nokia's Comes With Music project do over the festive period? While exact numbers haven't been released by Nokia (or The Carphone Warehouse, who were distributing the phones with the service), an interview in The Financial Times quotes someone familiar with the sales being "OK, but not earth-shattering."
The interview was primarily with Nokia CEO Olli-Pekka Kallasuvuo, who sees the growth of this and other Nokia software services during the rest of the year as being one of the key factors that will help Nokia during the upcoming recession. As people look to spend less on their mobile devices, they will look to phones in the mid and low range of the market.
Nokia's advantage in having a large range of devices in their portfolio means they have many options available to customers, and with their focus on software services, they can provide a lot more than just a phone to people who buy these devices.
Of course this could all be moot if networks heavily subsidise handsets so customers both stay with them but also keep racking up the bill and generate a high ARPU so the networks can get through the crunch; but it is smart thinking. What do you all think? Is this the right way for Nokia to present itself during 2009?
More at The FT, via MoCoNews.
Categories: Links of Interest, Industry
Platforms: S60 3rd Edition
News Discussion
Tzer2
I think they need to advertise CWM a bit more, most people I know in Finland haven't even heard of the service despite it launching very soon here.
It's odd that they didn't launch CWM Europe-wide before Xmas, but perhaps they wanted to use the UK as a test case and learn some lessons from it.
Unregistered
I thought about getting a CWM phone for my wife but the n95-8gb is too bulky for her and about to be superceded by the N97, whilst the 5310 looks (and feels) a bit plasticky frankly.
The option to get the service on a wider variety of phones (especially one with a nicer form factor) would have seen Nokia's sales go through the roof. I really don't get this particular move of Nokia's. They're renowned for offering consumers choice, but their CWM offer is only available on two phones!
Williamoni
Yep, Comes with Music needs a much fuller and wider implementation than it's currently getting. Come on Nokia, make it available on far more phones and we'll go for it in our droves! Or even better allow us to buy CWM as an add-on service to a phone we already own.
Tzer2
If they can put CWM on the 5800 I think that would get me and a lot of other people to buy both the phone and the service. Even without CWM the 5800 is selling like hot cakes, having unlimited downloads for just a bit extra could be extremely popular.
5800 + CWM + lots of advertising = potentially massive sales
Williamoni
I concur with your mathematics Tzer2.
I don't see why we can't have CWM on phones like the N85 too.
It seems to me that CWM should not be just doing ok, it should be a huge success.
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