The USA goes all DVB-(S)H

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Never mind small local trials of DVB-H mobile TV, never mind twiddling with cell towers, the Americans just love doing things bigger than the rest of us. Yesterday they launched a huge satellite dedicated to covering the whole of the USA with DVB-SH signals, reports PhoneMag. This is a satellite-friendly (higher frequency), extended version of DVB-H, the new Euro and (arguably) worldwide mobile TV standard. See also DVB-SH at Wikipedia. So look for DVB-SH compatibility in the next generation of smartphones. Now, why can't we have a huge European satellite to serve the same purpose?