A new 'Unlocked' initiative?

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Neuros, the maker of the video-to-MP4 hardware encoder that Krisse uses on all the All About NGage game videos, has created an "Unlocked Media" trademark to promote the concept of open standard DRM-Free files that can be stored and played anywhere. Click through for its explanation of the trademark in text and video form .
"We hope that other organizations (community and for profit) will adopt
this mark for products that generate such files (or stores that sell
such files), and create a grass roots movement in support of unlocked
files and put consumers back in control of their media. "

www.neurostechnology.com