FT.com are reporting, along with a surprising number of should-know-better tech sites such as IntoMobile, how most Apple iPhone users use more than 25MB of data a month, and this is being reported as a big earner for O2 and is being contrasted to only 2% of other phone users hitting the 25MB/month mark. A masterpiece of spin, considering that the iPhone comes with flat rate data and increased use actually harms O2's bottom line, while data use from other phones generates them revenue. Staggering. I see Ewan M agrees too, so it wasn't just me...

Don't get me wrong, I love the all-you-can-eat iPhone model, but just don't go bragging about how it's making the operators more money......