We have already mentioned Nokia's report on the future of media, A Glimpse of the Next Episode, a few times such as with these summary videos. However you can download (in PDF format) some more detailed information from the report including an overview and country specific analysis basis from the Nseries website. Read on for more.

The report highlights specific information and or trends in the different markets surveyed and while some general trends can be drawn (immersive living, geek culture, G-tech and localism) there is also tremendous regional variation.  

Which social networking site is used ina  given country is a good example:

Orkut reigns supreme in Brazil (78%) and India (65%), while MySpace is more dominant in the US (59%) and Cyworld (87%) dominates South Korea.  

But the reports also points out that in some countries the prevalence of the use of social working is very low (e.g. Italy and Spain), reflecting different cultural attitudes and different lifestyles.

The report also highlight the rise of media created and consumed with peer circles. 

 

 

You can also visit this section of the Nseries website for more.

Collectively the reports give a very interesting insight into global variation in services used.t