Comes With Music - a game changer

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Ewan's had a couple of weeks to mull over the upcoming 'Comes With Music' initiative from Nokia and he reckons that it really is an industry game changer. Just be glad Steve Jobs hadn't announced a similar scheme for iPods and that the Internet didn't go into meltdown....

"It’s not often that you’re in the audience for a something that significantly changes the landscape. Make no mistake, Nokia’s announcement in Amsterdam of their “Comes with Music” program is a game changing announcement, once you follow it through to its logical conclusion.

Firstly, to recap the news. Next year, a number of smartphones (most likely to be new Nseries devices) will ship with a voucher in the box that can be redeemed in the Nokia Music Store. This gives the account one year of unlimited downloads of tracks in the store. You can re-download as and when you need to, the tracks will not expire at the end of the subscription period, and you can move them between devices as you need to. Joining Nokia in this endeavor is Universal Music Group, the largest of the four major record labels which, between them, control of the order of 75% of music sales in the world.

Nokia Music Store"

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