Nokia acquires Enpocket
Published by Steve Litchfield at 9:02 BST, October 8th 2007
Another week, another acquisition for Nokia. This time it's Enpocket, a "global leader in mobile advertising providing technology and services that allow brands to plan, create, execute, measure and optimize mobile advertising campaigns". Comments welcome. The press release follows.
Nokia completes the Enpocket acquisition October 08, 2007 Espoo, Finland - Nokia today announced that it has completed its acquisition of Enpocket, a global leader in mobile advertising providing technology and services that allow brands to plan, create, execute, measure and optimize mobile advertising campaigns around the world.
"The Enpocket acquisition is a logical step in establishing Nokia as a leader in Internet services. With the close of this transaction, we will create an exciting business focusing on advertising, offering a strong suite of services and solutions to enable brands, publishers, telecom operators and others to run targeted advertising and marketing campaigns for mobile audiences," said Tero Ojanperä, Chief Technology Officer, Nokia.
The Nokia vision for mobile advertising is to build the largest, high-quality advertising marketplace; offering advertisers global, targeted reach; offering mobile operators and publishers a simple way to monetize their mobile assets; and offering consumers access to rich, interactive, and valuable content which is available via relevant, interesting and appropriate advertising.
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Categories: Miscellaneous, Links of Interest
Platforms: General, S60 3rd Edition
News Discussion
lark
Wasn't this posted in theregister news about 4 weeks ago? Guess today is a slow news day.
Karl
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