Following on from the Go Play event last week in this editorial feature Ewan gives us his personal take and first impressions on the new Nokia Music service. As part of our continuing coverage we will be following this up with a more detailed and descriptive look at the new music service in due course.

Coming out of Nokia’s Go:Play event was the announcement (finally) of Nokia’s Music Store, and while it was expected, there are still a number of questions about the service that need answering.

One of these is if the store is designed to deliver a profit to Nokia, or simply to be a revenue neutral strand in the overall Ovi network of services. Why is this important? Because the main competitor in the eyes of the public – Apple’s iTunes – has always been seen as delivering neutral or minimal profits. It’s there to drive the sale of more iPods. 

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