Looking at 3's Next Portal

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In this editorial Ewan looks at 3's recently launched Next Portal. The portal lists products in two categories: mobile site and mobile applications. The idea is to make these mobile services easier to find for the average consumer. Ewan takes a first look at the portal and finds promise, but also has concerns over longer term health.

3's new software portal, Next (launched last week) is still buzzing around my head as an interesting move. Partly because it takes on board a number of Web 2.0 models that are proving popular on other sites; partly because it’s very pro-active in putting forward a message to every consumer of mobile, not just 3 customers; and partly because I think it’s just a nice idea.

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