"As Consumers Use Their Phones as Their Music Player, Camera and
Video Recorder, High-Capacity Cards Are A Growing Requirement
BARCELONA, SPAIN, Feb. 12, 2007 – SanDisk® Corporation (NASDAQ: SNDK) today introduced a 4-gigabyte (GB) microSD High Capacity (SDHC™) card —the largest capacity of the world’s smallest removable flash memory card. A 4GB microSDHC™ card can store more than 1,000 digital songs or more than 2,000 high-resolution pictures or up to 8 hours of MPEG 4 video . SanDisk made the announcement at 3GSM World Congress 2007, where it is demonstrating products in Hall 7, booth 7C62.
“Content is driving the demand for higher capacity flash memory cards in mobile phones,” said Jeff Kost, vice president and general manager of the Mobile Consumer Solutions division at SanDisk. “The new 4GB SanDisk microSDHC card will allow handset manufacturers and mobile network operators to plan rich media services for their customers who increasingly see their phone as their camera, video player, gaming system and music player.”
SanDisk is now sampling the new 4GB microSDHC card to OEMs such as major phone manufacturers and mobile network operators (MNOs). Engineering samples are now available for evaluation, as mobile phone makers will need to upgrade the firmware in their handsets so that memory slots can support the new card.
SDHC is the new designation for any SD™ or SD-based card that is larger than 2GB and adheres to the new SD 2.00 specification that is required for cards and hosts to support 4GB to 32GB capacities. The specification was developed by the SD Association, an industry standards board, which also defined three speed classes for speed and performance capabilities. These cards adhere to the SD Speed Class 2 Rating specification which defines a minimum sustained transfer speed for SDHC cards.
Retail release of the card is planned for later in 2007. OEM pricing has not been determined yet.
"Adapter Kit Provides microSD Card, miniSD Adapter and Standard SD Adapter
In a Single Package Compatible With Most Mobile Phones That Have Card Slots
BARCELONA, SPAIN, Feb. 12, 2007 – SanDisk® Corporation (NASDAQ:SNDK) today introduced the microSD™ Multi SD™ Kit, bringing together in one package a microSD flash card with a miniSD™ adapter and a standard SD adapter, at the 3GSM World Conference 2007, where SanDisk is demonstrating products in booths 7C62 and 8C74.
The microSD Multi SD Kit removes confusion for consumers and retailers in selecting the correct card for a mobile phone, because the kit supports all mobile phones with SD-based card slots. According to SanDisk research, 87 percent of the latest mobile phone models with card slots are designed for either microSD, miniSD or standard SD.
“Consumers, when shopping for memory cards, don’t always know what type of SD slot is in their mobile phone. The microSD Multi SD Kit makes the purchasing decision a snap, because the card is guaranteed to fit—either directly through a microSD slot, or by using the adapters for miniSD or standard SD slots,” said Jeff Kost, vice president and general manager of mobile consumer solutions for SanDisk. “Retailers also get a break, because sales associates can focus on the benefits of added capacity rather than worrying about compatibility.”
The kit makes it easy to enjoy music, photos, video clips and personal files on multiple devices. For example, a large video clip could be downloaded through a laptop computer and transferred to the microSD card using the kit’s standard SD adapter. The microSD card could then be placed in a phone with either a miniSD or microSD slot. The kit is also compatible with personal electronics other than mobile phones, including SD digital cameras, as well as SanDisk’s Sansa® e200 series, Sansa® Connect™, Sansa® Express™, and Sansa c200 series of MP3 players. This flexibility makes it more likely consumers will use their portable devices, especially mobile phones, to enjoy music, photos and video.
The microSD Multi SD Kit comes in three capacities: 512 MB, 1GB and 2GB.* The product is available now in Japan. It will be available in the United States and Europe in March. Pricing in the U.S. and Europe has yet to be announced. The product may be sold under other names outside of Europe.