S60 devices now coming with built-in 2D bar code reader?

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Interesting entry over on the S60 Applications blog, talking about the Datamatrix 2D barcode reader that's being built into most future S60 devices. Could this take off outside Japan? Comments welcome.
From Tommi: "I noticed that the user manual of Nokia N93 mentioned our barcode reader application on page 109, so I guess it is safe for me to write about this subject. Here is a 2D barcode in Data Matrix format that has the URL to my blog http://blogs.s60.com/tommi encoded into it:
2d_barcode_to_tommi's_blog.gif

I created it with this Free Online DataMatrix Barcode Image Generator. Creating one took about 5 seconds. And did I mention it was free? Now, Nokia S60 devices are starting to ship with a barcode reader application built-in.
2catching_code.png"

Read on in the full entry.