From the Ovi blog piece:
Back in summer, we told you that we are going to change our service branding to Nokia. The main reason for this change is so we can leverage the high-value of the Nokia master brand to better support future plans to deliver disruptive and compelling mobile experiences globally. As a result, we now have the refreshedNokia Maps with more coverage, beautiful user interface, great features like detailed place pages of millions of interesting locations across the world, Live Traffic Flow, and more. Nokia Store has also undergone the rebranding and is more user-friendly and faster, and we continue to work on changing the brand from Ovi to Nokia on various channels, including this blog
Here's what new visitors to the top URL will see right now: