Over at Nokia Conversations, I've been (ahem) moonlighting, in this case interviewing Tom Ojala, CEO and co-founder of Joiku, based in Finland, the makers of JoikuSpot, a software utility that shares your 3G data signal with other devices using WiFi (‘commonly referred to these days as ‘tethering’). See below for a quote and a link to the full article.

From the full interview:

"Lasse and I built the application and launched a working product on Nokia phones at 3GSM/2008, the first in the world, well before MiFis and USB modems were invented. People loved the thing and in just a couple of weeks we gained more than 10,000 users, simply by launching a free JoikuSpot ‘Light’ version of our product, via social media, for Nokia phones at the time. Nowadays, millions of users use JoikuSpot for basic WiFi tethering, and in fact this has become a “norm” for smartphones.

By the way, the Joiku brand comes from Finnish mythologies, it stands for ancient shamans communicating over a long distance via a sort of “yodelling”."